B2C-B2M Marketing Automation Specialist
Pluxee
B2C-B2M Marketing Automation Specialist
Pluxee
Global employee benefits and engagement platform
At Pluxee, we shape the world of employee benefits and engagement by bringing to life a personalized and sustainable employee experience, at work and beyond.
Permanent RegularJob Description:
The Marketing Automation Specialist supports the execution and optimization of automated marketing campaigns across the full customer lifecycle—from acquisition to onboarding and retention. Whether working at global or local level, this role plays a key part in designing email flows, managing campaign logic, maintaining contact lists, and reporting on journey performance. The role requires deep platform knowledge, strong attention to detail, and close collaboration with content, CRM, and performance teams. It is critical to ensuring Pluxee’s automation systems deliver timely, relevant, and compliant communications.🚀Yournextchallenge
As a B2C/B2M Automation Specialist, you willbe responsible fordeveloping andoptimizingmarketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve the overall customer and merchant journey through automation and CRM integration. Your role will be instrumental in improving engagement, retention, and conversion across both segments.
Whatyou'llbe doing:
Manage andoptimizeB2C and B2M marketing automation platforms (e.g.,Brevo,HubSpot) to support engagement, lead generation, retention, and conversion strategies.
Design and implement audience segmentation and personalization tactics to improve the effectiveness of automated campaigns.
Plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-time data.
Develop andoptimizelead generation and nurturing workflows to increase the quality and conversion of merchant leads.
Manage and refine lead scoring models to prioritize and convert high-value prospects efficiently.
Support growth initiatives through audience expansion strategies,acquisitiondatabase management, list sourcing,enrichmentand activation workflows to increase merchant prospect volume and pipeline generation.
Ensure seamless integration with CRM tools (e.g.,Salesforce, Microsoft Dynamics) tomaintaindata consistency and tracking.
Monitor campaign performance, interpret insights, andoptimizeROI, customer lifetime value (LTV), and conversion rates.
Collaborate with cross-functional teams (digital marketing, product, sales) to align automation strategies with businessobjectives.
Stay informed on best practices, trends, and innovations in marketing automation and customer journey optimization.
🌟You’reamatch
Minimum 3-5 years of experience in marketing automation, with proven results in B2C and/or B2M contexts.
Hands-onexpertisewith platforms such as Brevo, HubSpot, or similar.
Experience in lead acquisition strategies, audience expansion, prospect databasemanagementand outbound marketing initiatives is a plus.
Strong understanding of audience segmentation, personalization, lifecycle marketing, and lead management.
Demonstrated experience in designing andoptimizingemail marketing and automation strategies.
Analytical mindset with the ability to track, interpret, and act on data-driven insights.
Collaborative spirit withstrong communicationskills and the ability to work cross-functionally.
Strategic and results-oriented, capable of tailoring automation to both consumer and merchant journeys.
Bachelor’s degree in Marketing, Business, or a related field is a plus.
Full workingproficiencyin English.
🔎Togetthischallenge
Video call with Anne Quillet (Global Digital Marketing Director)
Video call withMathildeDubreu(HR Business Partner)
Video call or physicalmeetingwithSuvodeepDas (VP Global Marketing)
🏅Yourteam
You will be part of the Digital Marketing Spoke team coveringFrance, Portugal,Tunisiaand Morocco. You will report to the SpokeB2B DigitalMarketingOrchestrationManager and work closely with key country stakeholders in marketing, sales, and product.
📍YourLocation
**This job opportunity is restricted toFrance, Portugal,Tunisiaand Morocco.
Why join Pluxee?
Join an inclusive team
Work at the heart of the community alongside 5,000 experts across 29 countries - we embrace diversity and value uniqueness, fostering a workplace where everyone can thrive.
Turn inspiration into possibility
Get space to try new ideas, experiment and move the world of work forward as you bring new digital experiences - and moments of connection - to millions of people.
Make a positive impact
Touch millions of lives and create meaningful change for people and the world we share, supporting our commitments to diversity, sustainability, and local economies.
Grow with us
Get support you need to take meaningful steps in your career, whether you're performing your work/life balance or learning new skills.
Pluxee is a global employee benefits and engagement partner offering a broad catalog of 250+ products across 28 countries, enabling employers to give staff access to perks ranging from restaurant meals to culture experiences and gift vouchers. Its platform combines decades of benefits experience with a modern digital approach to deliver personalised, flexible options for employees. The product works as an employer-facing benefits portfolio and admin platform: employers curate and administer benefit options, while employees access and redeem the chosen perks from the catalog via a unified interface. Pluxee differentiates itself through its large international footprint, extensive catalog, and the blend of 45+ years of experience with a nimble digital brand to provide customised, meaningful experiences. Its goal is to shape the future of employee benefits and engagement by helping people make the most of everyday moments and shared experiences.
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