Full-Time
Vice President
Marketing, Demand Generation
Posted on 4/18/2024
Cloud-based software for beauty and wellness
Consumer Software
Senior
Bellevue, WA, USA
Required Skills
Sales
Communications
Salesforce
Marketing
Requirements
- Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Proven experience as a marketing leader with a track record of contributing to the growth and success of the company, vertical SaaS being preferable.
- Experience in building and managing large globally distributed teams.
- Experience with CRM (Salesforce) and digital marketing tools and technique.
- Demonstrated success in developing and executing digital marketing and lead generation campaigns.
- Strong experience in branding, positioning, and market messaging.
- Excellent leadership and team management skills.
- Analytical mindset with the ability to leverage data for decision-making.
- Strong communication and presentation skills.
Responsibilities
- Drive demand generation initiatives to generate qualified leads and achieve revenue targets, leveraging various marketing channels, including digital marketing, content marketing, events, website, and partnerships.
- Experience in designing and driving outbound ABM campaigns.
- Utilize data-driven insights to optimize campaigns, maximize ROI, and continuously improve marketing performance.
- Build, lead, and inspire a high-performing marketing team focused on client acquisition and retention.
- Foster a culture of innovation, collaboration, and continuous improvement within the marketing department.
- Work closely with sales, product, and other cross-functional teams to ensure alignment and collaboration on go-to-market strategies.
- Provide marketing support for product launches and other key initiatives.
- Establish and monitor key performance indicators (KPIs) specific to marketing efforts.
- Provide regular reports and insights to the executive team, demonstrating the impact of marketing efforts on overall business goals.
- Collaborate with the executive team to come up with a comprehensive marketing strategy aligned with Zenoti's business objectives and growth plans.
- Collaborate with the executive team to define and communicate Zenoti's brand positioning within the beauty, wellness, and fitness industry.
Zenoti offers an all-in-one, cloud-based software solution for the beauty, wellness, and fitness industry, providing comprehensive management of appointments, POS, CRM, employee and inventory management, and built-in marketing programs. The platform powers thousands of businesses across 50 countries, helping them streamline operations and enhance customer retention.
Company Stage
Series D
Total Funding
$331M
Headquarters
Bellevue, Washington
Founded
2010
Growth & Insights
Headcount