Senior Director of Marketing

Salary Range: $200,000-$230,000 base + equity

Based in New York, the Senior Director of Marketing will report to the CEO and lead our full-stack marketing function. This includes brand marketing, product and retail marketing, and e-commerce growth. You will manage a team of experienced marketers, oversee both paid and organic channels, and ensure that campaigns, launches, and customer experience are aligned to strategic business goals.

This is a highly cross-functional role, requiring deep collaboration with Merchandising, Retail Operations, and Finance. The ideal candidate is an operator who combines strong creative instinct with a clear grasp of planning, execution, and performance metrics.

Key Responsibilities:

Lead the marketing strategy across brand, digital, and in-studio channels

• Own the integrated marketing calendar and ensure alignment with product launches, retail moments, and promotional goals
• Define goals, priorities, and measurement frameworks for all marketing-led initiatives
• Maintain consistency of voice and creative standards across all touchpoints

Manage and develop a high-performing marketing team

• Oversee senior marketers across brand, product/retail marketing, and e-commerce
• Provide clear direction, feedback, and development pathways for team members
• Set and manage team operating rhythms, including planning, execution, and reporting

Own and optimize core marketing channels

• Guide strategy and execution for paid media, email/SMS, influencer, content, social, and site merchandising
• Ensure strong channel performance through regular review of KPIs and vendor output
• Drive alignment between organic and performance channels to support growth

Partner cross-functionally to drive business outcomes

• Collaborate with Merchandising, Retail, and Finance to plan campaigns, launches, and promotions
• Lead marketing inputs into company planning, OKRs, and business reviews
• Ensure marketing activities support both near-term sales and long-term brand health

Manage budgets and performance reporting

• Allocate spend across brand and performance channels in line with business priorities
• Track weekly and monthly performance metrics; use insights to inform strategy and shift tactics as needed
• Own marketing forecasting in partnership with Finance and E-Comm

Tools We Use:

We don’t expect candidates to know every tool — but familiarity with similar platforms is a plus.

• CRM & Email/SMS: Klaviyo
• E-Commerce: Shopify
• Paid Media: Meta Ads Manager, Google Ads
• Analytics: Google Analytics, Looker
• CX & Engagement: Zendesk, Loop Returns, Yext
• Creative & Workflow: Figma, Notion, Asana
• Survey & Feedback: Delighted

Requirements:

• 10+ years of marketing experience in high-growth consumer, retail, or e-commerce environments
• 3+ years of people leadership experience, including direct management of senior-level reports
• Proven success building and executing integrated marketing strategies across brand, product, and digital
• Deep experience with multi-channel execution: organic social, paid media, influencer, email/SMS, retail marketing
• Strong understanding of digital performance and attribution; able to adjust channel mix based on ROI
• Demonstrated experience managing creative development across in-house and external partners
• Familiarity with marketing automation, e-commerce, and analytics tools (see above)
• Experience driving lifecycle and retention programs including segmentation, re-engagement, and list growth
• Comfortable managing budgets and reporting across a complex channel landscape
• Strong cross-functional collaborator with a bias toward clarity, action, and accountability
• Owner’s mindset with sound judgment, creative instincts, and operational rigor

Benefits & Perks

• Flexible Work Environment (3 days in office, 2 days work from home)
• Comprehensive Medical, Dental, and Vision Insurance (including a plan option with $0 in-network mental health visits)
• Access to Mental Health and Work/Life Resources including Online Therapy, Gender Affirmation Support Services, and Employee Assistance Program (EAP)
• Voluntary Life Insurance
• Health and Commuter Tax-Advantaged Accounts
• Stock Options in connection with the Company’s Equity Incentive Plan
• 401(k) Retirement Savings Plan
• Paid Time Off, Paid Safe & Sick Leave, and Paid Parental Leave
• Paid Sabbatical After 4 Years of Service
• Exclusive Employee Discounts on Piercings and Jewelry (we’ve got your friends and family covered too!)
• Access to PerkSpot and additional benefits such as pet insurance, discounted tickets, personal finance coaching, healthy rewards, and more!