Full-Time
AI-driven influencer marketing platform for brands
$175k - $195k/yr
Expert
Remote in USA
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Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend (ROAS), rather than just traditional social media metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and providing deeper insights into campaign performance. Its goal is to enhance marketing strategies for brands through effective influencer partnerships.
Company Size
201-500
Company Stage
N/A
Total Funding
$49.4M
Headquarters
Las Vegas, Nevada
Founded
2013
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Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
In other recent news, Publicis Groupe has announced its definitive agreement to acquire Influential, a leading influencer marketing company.
Regulatory News: Publicis Groupe [Euronext Paris FR0000130577, CAC 40] has entered into a definitive agreement to acquire Influential, the world’s pre
The collaboration aims to integrate Influential's capabilities with Publicis' existing data solutions from Epsilon, allowing clients not just to identify potential influencers but also to create successful campaigns that resonate deeply with targeted audiences.
With a network of 3.5m creators, Influential will now team up with Epsilon, the data and marketing group which Publicis bought for £4.4bn in 2019.
Publicis to acquire Influential in bid to lead 'ID driven' influencer marketing.