Executive – Social Media
About the job
- A diploma or degree in Marketing, Communications, Media, Hospitality, or a related field.
- One to three years of relevant experience in social media, digital marketing, or content creation.
- Strong writing skills, attention to detail, and an understanding of brand tone.
- Familiarity with social media platforms such as Instagram, Facebook, LinkedIn, and TikTok, as relevant, and scheduling tools.
- A basic understanding of social media analytics and performance metrics.
- Comfort with short-form video content creation and mobile-based editing.
- Ability to manage multiple tasks in a fast-paced cluster environment.
- Strong interpersonal skills and ability to work collaboratively across properties and teams.
- Plan and publish content across cluster social media platforms, including copywriting, scheduling, and basic asset coordination.
- Execute the social media content calendar in alignment with brand campaigns, property activations, and seasonal initiatives.
- Support localisation of global and regional social media campaigns for the Singapore market.
- Manage day-to-day community engagement by monitoring comments, direct messages, and online feedback in a timely and professional manner.
- Coordinate with property teams to ensure accurate responses and service follow-ups where required.
- Assist in creating visual and video content, including short-form videos, reels, photography selections, captions, and asset organisation.
- Support social coverage of property events, launches, media visits, and partnership activations.
- Work with creative agencies, designers, and vendors to deliver social media assets on time and in accordance with brand guidelines.
- Track social media analytics, engagement metrics, and campaign performance for weekly and monthly reporting.
- Monitor social listening insights and flag reputational or service-related concerns to relevant stakeholders.
- Maintain organised digital asset libraries, social templates, and archived content.
- Proofread and review social media posts and captions to ensure brand accuracy and clarity.
- Assist with influencer coordination, content tracking, and deliverables monitoring.
- Support paid social campaign execution in collaboration with digital marketing teams where required.
- Prepare basic performance summaries and reports for internal review.
- Provide general administrative and coordination support for digital and content-related projects.
- Perform other ad hoc tasks as assigned.
- Hospitality or lifestyle industry experience is advantageous.
- Experience with simple design or editing tools such as Canva or basic Adobe Photoshop/Illustrator is a plus.
About the company
CapitaLand is a large real estate group based in Singapore that manages real assets and develops property across 277 cities in 45 countries. Its business model links CapitaLand Investment, its listed real estate investment arm, with CapitaLand Development, its private development arm, to coordinate asset management, development, and operating activities across the value chain. Real estate projects are planned, financed, built, and operated through an end-to-end platform that focuses on sustainability and community well-being to generate long-term value. Its goal is to deliver steady economic value to stakeholders while contributing to environmental and social well-being in the communities it operates, by leveraging its integrated platform and global footprint.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Singapore, Singapore
Founded
2000
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Simplify's Take
What believers are saying
- August 2026 operating PATMI rose 13% to S$293 million on fee income.
- November 2025 CLARA II closed above target, adding US$1.6 billion FUM.
- March 2026 CLAR bought Japan hyperscale data-centre exposure and Singapore logistics assets.
What critics are saying
- September 2026 layoffs cut 90 Singapore jobs, proving restructuring pressure inside CLI.
- FY2025 total PATMI fell to S$145 million because China revaluation losses crushed gains.
- China still supplies 52% of revenue; another property slump erases shareholder returns.
What makes CapitaLand unique
- CapitaLand Investment manages S$125 billion FUM across lodging, logistics, self-storage, data centres, and credit.
- Temasek owns 52% of CLI, giving cheap capital and political durability.
- Its REIT, private fund, and asset-recycling machine spans Singapore, China, Japan, India.
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Benefits
- Health Insurance
- Professional Development Budget
- Wellness Program