Senior Consumer Insights Manager - Americas

Your mission as a Senior Research Consultant

We are looking for a Senior Research Consultant (m/f/d) with a passion for reporting, insights generation, and storytelling to join our Research Consulting Team in Latam. In this role, you will advise and coach clients throughout the entire market research process - from selecting the right methodology and writing questionnaires to charting, interpreting, and presenting results across a variety of projects.

You will act as a true sparring partner, exciting clients about customer centricity, agile market research, and innovative methods. You will play a critical role in effectively communicating insights, with a strong focus on engaging storytelling. Additionally, you will create, interpret, and present both high-level and in-depth reports in collaboration with cross-functional teams, ensuring alignment with client expectations and needs.

What you’ll be doing

• Act as a sparring partner for clients in the creation, adaptation, and analysis of market research projects
• Design studies (e.g., methodology, target group, sample size)
• Create bespoke questionnaires across various use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
• Set up questionnaires and fieldwork on the Appinio platform
• Interpret results and provide actionable recommendations; create in-depth reports when needed (including charting, design, and insights)
• Present insights with a strong focus on storytelling, actionability, and clear recommendations
• Collaborate closely with the Sales team on the project scoping for new customers
• Manage projects and contribute to the strategic development of the Research Consulting Team and Appinio products
• Integrate AI across all research steps, collaborating with the Product team to enhance AI capabilities

You will thrive in this role if

• You have more than 6 years of experience in end-to-end market research and consulting B2B clients, with strong knowledge of quantitative methods and statistics
• You have experience designing studies, writing questionnaires, and working across various research methods and use cases
• You have experience creating reports (in PowerPoint or G-Slides) based on market research data and are skilled in generating actionable insights, presenting them through clear storytelling to client-side stakeholders across different departments and seniority levels
• You bring a strategic and commercially minded approach, translating insights into business impact for clients
• You are highly fluent in English and proficient in Spanish (C2 level, spoken and written)
• You enjoy working hands-on with tools and platforms, including survey programming and process optimization, combining strategic thinking with practical execution
• You are proactive, curious, and driven to go the extra mile to deliver high-quality outcomes, while balancing excellence and efficiency
• You have excellent communication skills, a pragmatic mindset, and a strong affinity for data
• You have a cooperative and caring attitude

What’s in it for you?

• Flexibility Policy: Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens
• Your own MacBook as well as additional hardware to help you get set up
• Temporary Work from Abroad: If you're based in the Americas, you can work outside the country for up to 4 weeks a year