Marketing Lifecycle Analyst

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.

Responsibilities

The Marketing Lifecycle Analytics Analyst is responsible for measuring and analyzing prospect and consumer behavior across the marketing lifecycle to identify opportunities that improve marketing effectiveness, conversion, and profitable growth. This role transforms customer and marketing data into actionable insights that help optimize the customer experience and support data-driven marketing decisions. The Marketing Lifecycle Analytics Analyst partners closely with Marketing Lifecycle Analytics Managers, Marketing Strategy Analytics, Marketing Performance Analytics, Marketing Science, Campaign Management, and other business stakeholders to deliver analyses that improve customer progression throughout the marketing funnel.

Primary responsibilities include:

• Monitor and analyze funnel health across awareness, consideration, acquisition, retention, and cross-sell stages.
• Analyze customer movement through marketing and digital experiences to identify opportunities to improve customer progression and conversion.
• Identify customer drop-off points, behavioral trends, and engagement patterns throughout the customer lifecycle.
• Develop audience segmentation analyses and behavioral insights to support marketing strategy and personalization efforts.
• Perform lifecycle, cohort, conversion, and customer behavior analyses to identify optimization opportunities.
• Build recurring reports, dashboards, and visualizations that communicate lifecycle performance and key customer insights.
• Translate complex data into clear, actionable insights and recommendations for business partners.
• Partner with Marketing Performance Analytics to understand how channel performance influences customer behavior.
• Support Marketing Science by providing customer journey insights that complement attribution, experimentation, and marketing impact analyses.
• Collaborate with cross-functional partners to answer business questions and support strategic marketing initiatives.
• Ensure data accuracy, consistency, and quality across lifecycle analyses and reporting.
• Continuously identify opportunities to improve analytical processes, measurement approaches, and reporting efficiency.

Qualifications

• 3+ years of experience in Marketing Analytics, Customer Analytics, Digital Analytics, Marketing Science, or a related analytical discipline.
• Bachelor's degree in Analytics, Statistics, Marketing, Business, Economics, Data Science, or a related field preferred.
• Knowledge of full-funnel marketing principles and customer lifecycle measurement.
• Understanding of marketing funnels, customer journeys, behavioral analytics, and audience segmentation.
• Experience analyzing customer behavior, conversion performance, and digital engagement metrics.
• Familiarity with experimentation concepts and measurement methodologies preferred.
• Proficiency using SQL to query, analyze, and validate large datasets.
• Experience with data visualization tools such as Power BI or Tableau.
• Experience with digital analytics platforms (e.g., Adobe Analytics, Google Analytics) and customer data platforms is preferred.
• Strong analytical and problem-solving skills with the ability to identify trends, patterns, and opportunities from complex data.
• Demonstrated ability to communicate analytical findings clearly through reports, presentations, and data visualizations.
• Strong collaboration skills with the ability to partner effectively across marketing, analytics, and business teams.

Items of Note:

• Responsible for the handling and maintenance of confidential and highly sensitive information
• Involvement in company approved educational programs as applicable for continued development

Our Benefits

Because work-life balance is a priority at State Farm, compensation is based on our standard 38:45-hour work week!

• Potential starting salary range: $80,600 - $101,450
  • Starting salary will be based on skills, background, and experience
  • High end of the range limited to applicants with significant relevant experience
• Potential yearly incentive pay up to 15% of base salary

At State Farm, we offer more than just a paycheck. Check out our suite of benefits designed to give you the flexibility you need to take care of you and your family!

• Get Paid! On top of our competitive pay, you are eligible for an annual raise and bonus.
• Stay Well! Focus on you and your family’s health with our robust health and wellbeing programs. State Farm pays most of your healthcare premium, and we offer multiple healthcare plan options, including a high deductible plan. All medical plans provide 100% coverage for in-network preventative care, AND you and your family have access to vision, dental, telemedicine, 24/7 mental health professionals, and much more!
• Develop and Grow! Take advantage of educational benefits like industry leading training programs, top-notch tuition assistance programs, employee resource groups, and mentoring.
• Plan Ahead! Plan for those big moments in life with benefits like fertility/IVF/adoption assistance, college coaching, national discount programs, interactive monthly financial workshops, free financial coaching, and more. You can also start a savings account or consider financing through our State Farm Federal Credit Union!
• Take a Little “You” Time! You will have access to our generous time off policies designed so you can plan around holidays, family events, volunteering, or just to take a relaxing day off. With the opportunity to initially earn up to 20 days annually plus parental leave, paid holidays, celebration day, life leave (40 hours/year), bereavement leave, and community service/education support days, there will be plenty of time for you!
• Give Back! We offer several ways to give back through our Matching Gift Program, Good Neighbor Grant Program, and the Employee Assistance Fund.
• Finish Strong! Plan for retirement using free financial advisors and a 401(k) plan with company contributions of up to 7% of your salary.

Visit our State Farm Careers page for more information on our benefits, locations, and the hiring process of joining the State Farm team!

Remote: Qualified candidates (outside of hub locations listed below) may be considered for 100% remote work arrangements based on where a candidate currently resides or is currently located.
Hybrid: Qualified candidates (in or near hub locations listed below) should plan to spend time working from home and some time working in the office as part of our hybrid work environment.
Hub locations: Dunwoody, GA; Richardson, TX; Tempe, AZ; or Bloomington, IL
Sponsorship: Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity.
For Los Angeles candidates: Pursuant to the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with criminal histories.
For San Francisco candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
For Colorado, Hawaii and Washington State candidates:
Salary range: $88,660 - $111,595
Application deadline is expected to close on 10/30/2026. Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline. To submit an application, click "Apply" on the job listing page on the State Farm career site.
For California, New York, and CT candidates:
Potential salary range: $100,750 - $126,812.50
Potential yearly incentive pay: up to 15% of base salary
Competitive Benefits, including:

• 401k Plan
• Health Insurance
• Dental/Vision plans
• Life Insurance
• Paid Time Off
• Annual Merit Increase
• Tuition Reimbursement
• Health Initiatives

For more details, visit our benefits summary page.