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Full-Time

Digital Marketing SEO Strategist

Posted on 6/28/2024

Workwave

Workwave

201-500 employees

Software solutions for field service management

Automotive & Transportation
Enterprise Software

Compensation Overview

$55k - $60kAnnually

Mid

Raleigh, NC, USA

Category
SEO Marketing
Growth & Marketing
Required Skills
SEO
Marketing
Data Analysis
Requirements
  • Bachelor’s Degree or relevant experience
  • 2-3 years of experience in an SEO-specific role
  • Marketing agency experience preferred but not required
  • Experience in creating local SEO strategies that generate results
  • A strong understanding of Google’s algorithm
Responsibilities
  • Creating and maintaining SEO strategies and tactics for home service clients
  • Executing custom SEO strategies for clients including content strategies, site structure, keyword research, on and off-site optimization, link building strategies, competitor research, etc.
  • Monitoring client performance and working with Account Executives to ensure client's organic goals are met
  • Assisting with key projects related to cross-team collaboration, reporting/analytics, SEO strategy, product initiatives, software, etc.
  • Staying up-to-date on SEO industry updates and client-wide trends, sharing knowledge with key groups

WorkWave specializes in software solutions for field service management, catering to businesses that provide services at customer locations, such as pest control, lawn care, and HVAC. Its software suite includes tools for scheduling, dispatching, customer relationship management (CRM), billing, and mobile workforce management, which help clients automate processes, improve efficiency, and enhance customer satisfaction. WorkWave operates on a subscription model, allowing clients to customize their software usage as their business grows. Additionally, it offers specialized services for private equity investors, providing support and resources to optimize investments in the field service sector. The company focuses on continuous improvement and innovation, ensuring clients have access to the latest technologies, while promoting a remote-first work environment for its employees.

Company Stage

Series A

Total Funding

$8.3M

Headquarters

Holmdel Township, New Jersey

Founded

1984

Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Kevin Kemmerer as CEO, with his extensive experience in software and private equity, is expected to drive further growth and innovation.
  • Strategic partnerships with Wisetack and YouLend enhance WorkWave's financial services, offering flexible payment options that can attract more customers.
  • Continuous product updates, such as the modernization of PestPac and the introduction of AI-driven Dynamic Routing, demonstrate WorkWave's commitment to innovation and customer satisfaction.

What critics are saying

  • The transition to a new CEO and other key leadership changes could lead to strategic misalignments or operational disruptions.
  • Economic uncertainty and inflation could impact the demand for field service management software, affecting WorkWave's revenue growth.

What makes Workwave unique

  • WorkWave's focus on field service management software tailored to specific verticals like pest control, lawn care, and HVAC sets it apart from more generalized software providers.
  • The company's subscription-based model ensures a steady revenue stream and allows for scalable solutions that grow with the client's business.
  • WorkWave's specialized services for private equity investors, including exclusive pricing and dedicated support, make it a preferred partner for optimizing field service investments.
INACTIVE