C

CWS

Hygiene services, workwear rental, fire safety

HubSpot and AI Specialist

Enterprise ApplicationsConfirmed live in the last 24 hours
Full-timeNo salary listedIn-person

About the Job

Requirements

  • A degree in Marketing, Business, Information Systems, Digital Technology, or a related field, or equivalent experience.
  • About 3–5 years of hands-on experience with HubSpot CRM, Marketing Hub, and Sales Hub, or a comparable CRM or marketing automation platform.
  • Practical experience with workflows, automation, properties, pipelines, forms, lists, reports, and dashboards.
  • A good understanding of B2B marketing, lead management, and sales processes.
  • Strong analytical and troubleshooting skills, and the ability to translate business needs into maintainable system solutions.
  • Fluent English.
  • Comfort working in a dynamic environment where requirements evolve.

Responsibilities

  • Configure and optimize HubSpot objects, properties, workflows, forms, and landing pages.
  • Check HubSpot and proven market solutions for existing capabilities before building custom approaches, and ensure solutions work in practice.
  • Build and improve lead generation, nurturing, scoring, routing, and lifecycle workflows to support the growth marketing team and turn interest into pipeline.
  • Set up funnel and opportunity management, forecasting, visit reporting, and database management, and make the CRM easy to use.
  • Maintain accurate, clean HubSpot data and support integrations with IT and partners.
  • Serve as the first point of contact for HubSpot questions, create practical guides and training, and drive adoption across teams.
  • Follow new HubSpot features, manage an improvement backlog and roadmap, and use data and feedback to continually improve the platform.
  • Evaluate and implement AI tools and solutions, such as GPTs and chatbots, to streamline and automate marketing and sales processes.

Desired Qualifications

  • German and/or Dutch language skills are advantageous.
  • HubSpot certifications are desirable.
  • Experience with CRM data governance and integrations is desirable.

About the Company

CWS

Hygiene services, workwear rental, fire safety

CWS International provides hygiene services, workwear, cleanroom services, and fire safety for business customers. It operates a full-service rental model where maintenance, repair, and replacement are included, aligning with a circular economy. It differentiates itself by bundling multiple facility services under one provider with ongoing service and upkeep across a European network. Its goal is to help organizations keep facilities safe, clean, and compliant while reducing upfront costs and environmental impact.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
's-Hertogenbosch, Netherlands
Founded
1899

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