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Full-Time

Sr. Director

Web Experience

Confirmed live in the last 24 hours

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation for e-commerce businesses

Consumer Software
Fintech

Compensation Overview

$208k - $312kAnnually

Senior

Denver, CO, USA

Category
Growth Marketing
SEO Marketing
Growth & Marketing
Required Skills
JavaScript
UI/UX Design
Wordpress
SEO
HTML/CSS
Google Analytics
Requirements
  • 12+ years experience in web management, user acquisition, and demand gen to analyze and produce marketing sourced leads and pipeline
  • Proven experience in senior-level marketing roles, with a track record of success in developing and executing digital experience and conversion strategies.
  • Expertise in web analytics (Google Analytics), A/B and multivariate testing tools, content management systems (Wordpress), technical and content SEO, web QA and domain/url management
  • Understanding of HTML/CSS/JavaScript, UX/UI design, digital design languages, digital ADA compliance, web optimization
  • Experience translating and localizing websites into new markets and languages
  • Strong ability to prioritize and make trade-off decisions between multiple projects and competing priorities within the organization
  • Ability to communicate strategy, business cases, and roadmap to influence and advocate in a complex and matrixed organization, and analyze data and translate web findings clearly for both technical and non-technical audiences
  • Demonstrated success managing and mentoring a team of high performers across multiple offices and time zones, as well as building highly collaborative and productive relationships with cross-functional leaders—people want to work with you and for you
  • Have managed both internationalization and localization web initiatives with demonstrated global collaboration across all functions—you know what works and which experts will help you get there
Responsibilities
  • Be accountable for the goals and revenue driven by website initiatives, leading regular forecasting and reporting on actuals to GTM and company leadership
  • Ensure that our main website remains the high-performing primary marketing vehicle for brand awareness and demand generation by developing and executing a strategic roadmap to ensure all web activities are in service of this goal
  • Scale Klaviyo’s web presence and product offerings
  • Optimize for SEO, inclusive of site architecture, technical foundation, keyword support and editorial content
  • Develop high-converting web journey and personalization for prospects, customers and partners, including reviewing and assessing content for effectiveness
  • Support global growth through site internationalization
  • Internationalize the website experience as we expand into new markets and new languages
  • Plan and implement data-driven testing to optimize and personalize web experiences to increase site to lead conversions, pipeline, and decrease time to sale (CRO)
  • Increase speed to market through streamlined processes, automation and technology integrations, while building a self-serve model to increase the agility of the larger marketing team
  • Lead relationship with technical teams (Product & Marketing Engineering) and Web UX (Creative/Design) team through prioritization, OKRs, and stewardship of key projects/experiments to deliver against channel KPIs
  • Understand and prioritize web requirements of all cross-functional teams across Klaviyo to accelerate growth and impact aligned to company goals

Klaviyo offers marketing automation and customer data management tools tailored for e-commerce businesses. Their platform enables companies to collect and analyze customer information to create personalized marketing campaigns, including email and SMS outreach. Unlike competitors, Klaviyo focuses on e-commerce and operates on a subscription model that allows businesses to scale their marketing efforts. The goal of Klaviyo is to help e-commerce businesses build stronger customer relationships through data-driven strategies.

Company Stage

IPO

Total Funding

$1.5B

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

22%

2 year growth

40%
Simplify Jobs

Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.

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