Gathern

Peer-to-peer marketplace for short-term rentals

Senior Performance Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeRemote in EgyptNo salary listed

About the Job

Requirements

A Bachelor's degree in Marketing, Business Administration, or a related field.
At least 5 years of hands-on performance marketing experience, including at least 2 years managing app install and in-app conversion campaigns.
Experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
Working experience with mobile measurement partners such as Kochava, Branch, or Adjust, SKAdNetwork attribution, and iOS privacy constraints.
Strong analytical skills, including funnel analysis, cohort data, and advanced Excel or Google Sheets.
Understanding of testing methodology, budget allocation, and scaling practices.
Ability to translate data into clear creative briefs.
Fluent English; Arabic is a strong plus.

Responsibilities

Plan and execute paid marketing campaigns across channels.
Analyze campaign performance and implement optimization strategies.
Manage budgets and ensure campaigns deliver return on investment.
Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA and other Gulf countries.
Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
Design and run structured A/B tests across creative, audience, bidding, and placement, and turn results into scaling actions.
Work with mobile measurement partners, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
Build and activate audiences with the CRM team using MoEngage, including suppression lists, high-intent cohorts, and re-engagement segments.
Brief the creative team on weekly sprints with performance insights.
Produce weekly and monthly performance reports with clear insights and next actions.
Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and insertion order requirements.

Desired Qualifications

SQL or business intelligence tool experience, such as Metabase or Looker.
Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
Familiarity with CAPI or Events API setups and server-side tracking.
Experience with dynamic creative optimization tools such as Confect and CRM platforms such as MoEngage.
Exposure to incrementality or geo-holdout testing.
Arabic language proficiency.

Senior Performance Marketing Specialist

Gathern · Egypt (Remote) · Full-time · Posted 2026-10-28

Workplace: remote

Department: Marketing

Description

JOB PURPOSE:

To develop and optimize performance marketing campaigns that drive measurable results and align with business objectives.

KEY ACCOUNTABILITIES:

Plan and execute paid marketing campaigns across channels.
Analyze campaign performance and implement optimization strategies.
Manage budgets and ensure campaigns deliver ROI
Plan, build, and manage campaigns across Snapchat, TikTok, Meta, Google (UAC, Demand Gen, Display, PMax), and mobile programmatic partners.
Run acquisition, conversion, and retargeting campaigns across iOS and Android, with geo-level strategies for KSA & other Gulf countries.
Optimize daily toward acquisition targets, managing budget pacing and scaling decisions within agreed efficiency thresholds.
Design and run structured A/B tests (creative, audience, bidding, placement) and turn results into scaling actions.
Work with MMPs, product, and database analysis platform to ensure clean tracking, postbacks, deep links, and event quality across networks.
Manage SKAdNetwork campaigns and support conversion value mapping on iOS.
Build and activate audiences with the CRM team (MoEngage), including suppression lists, high-intent cohorts, and re-engagement segments.
Brief the creative team on weekly sprints on performance insights.
Produce weekly and monthly performance reports with clear insights and next actions.
Coordinate with platform account managers and ad-tech vendors on betas, troubleshooting, and IO requirements.

Requirements

QUALIFICATIONS & EXPERIENCE:

Bachelor’s degree in Marketing, Business Administration, or a related field.
5+ years of hands-on performance marketing experience, with at least 2 years managing app install and in-app conversion campaigns.
Proven experience scaling spend on Snapchat, TikTok, Meta, and Google App Campaigns in the Saudi or wider GCC market.
Strong working experience of MMPs (Kochava, Branch, or Adjust), SKAdNetwork attribution, and iOS privacy constraints.
Strong analytical skills: comfortable with funnel analysis, cohort data, and advanced Excel/Google Sheets. SQL or BI tool experience (Metabase, Looker) is a plus.
Solid understanding of testing methodology, budget allocation, and scaling practices.
Ability to translate data into clear creative briefs.
Fluent English; Arabic is a strong plus.

Nice to Have

Experience in travel, hospitality, marketplaces, or other high-frequency booking apps.
Familiarity with CAPI / Events API setups and server-side tracking.
Experience with DCO tools (e.g., Confect) and CRM platforms (e.g., MoEngage).
Exposure to incrementality or geo-holdout testing.

Apply

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About the Company

Gathern

Peer-to-peer marketplace for short-term rentals

Gathern is a peer-to-peer marketplace for short-term vacation rentals in Saudi Arabia. Property owners list places like chalets, villas, and apartments on the platform, and travelers can book them for stays. Owners pay a commission on each booking, and Gathern also offers the GatherIn Business Platform to help owners manage their listings and bookings. The product works by letting hosts create and manage listings, while guests search, filter, and reserve accommodations through the site; bookings and payments flow through the platform, with Gathern taking a fee. The service distinguishes itself by focusing on the Saudi market and being licensed by the Saudi Arabian Ministry of Tourism, positioning itself to support both domestic and international tourists. The company is aiming to grow Saudi vacation travel by expanding listings, improving user experience for hosts and guests, and increasing bookings through its platform.

Company size: 51-200
Company stage: Series B
Total funding: $85.1M
Headquarters: Riyadh, Saudi Arabia
Founded: 2017

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