Broker Liaison
Better Health Group
Broker Liaison
Better Health Group
Primary care platform enabling value-based care
Our mission is Better Health. Our passion is helping others.
What’s Your Why?
Why Join Our Team: At Better Health Group, it’s our commitment, our passion, and our culture that sets us apart. Our Team Members make a difference each and every day! They support our providers and payors, ensuring they have the necessary tools and resources to always deliver best-in-class healthcare experiences for our patients. We don’t just talk the talk - we believe in it and live by it. Be part of a team that shares your passion and drive, and start living your purpose at Better Health Group.
Position Objective
The Broker Liaison, while acting as the face of BHG in the community, is responsible for building and maintaining arms-length, professional, compliant relationships with insurance brokers within an assigned territory to support community outreach and patient and broker education on the quality of Better Health Group patient care. This role serves as a knowledgeable educational resource for brokers and the broader community, helping Medicare beneficiaries understand Better Health Group’s care model and navigate their healthcare journey. All activities in this role are conducted in full compliance with CMS Medicare Advantage marketing guidelines, the Anti-Kickback Statute, and Better Health Group's compliance policies.
Responsibilities
Broker Relationship Management
Build and maintain professional, arm's-length relationships with a diverse range of independent and captive insurance brokers to support Medicare education and community awareness
Serve as an informational resource for broker partners on Better Health Group's care model — with the goal of helping patients make informed decisions
Act as the primary point of contact for broker-related inquiries in regards to Better Health Group, ensuring all communications are educational in nature and consistent with CMS marketing guidelines
Ensure that all educational support and resources provided to broker partners are offered consistently and are not structured as consideration for patient referrals or in exchange for preferential treatment
Maintain professional relationships across a range of brokers rather than establishing exclusive or preferential arrangements tied to referral volume
Territory Strategy & Growth
Develop and execute a compliant outreach plan to support patient education and Medicare Advantage awareness across an assigned territory
Identify and prioritize areas for educational outreach while ensuring all activities remain within CMS guidelines
Own and drive territory’s educational footprint by tracking broker engagement, outreach activity, and educational touchpoints within CRM systems to inform territory strategy
Monitor territory performance and adjust outreach strategies in ways that prioritize patient benefit and regulatory compliance
Community Engagement & Events
Participate in, and support execution of community events and educational seminars (e.g., Medicare 101, T65 outreach) that are genuinely educational in nature
Ensure all events comply with CMS Medicare Communications & Marketing Guidelines, including that no enrollment activity, Scope of Appointment collection, or plan-specific marketing takes place at educational events
Document the educational content and nature of all events, particularly those attended or co-hosted alongside broker partners
Represent Better Health Group at local events and within senior-focused community settings
Collaborate with Field Marketing and Events teams to align outreach activities with broader organizational objectives
Patient Engagement & Coordination
Support scheduling and follow-up for patient wellness exams and initial appointments for individuals who have expressed interest through community outreach channels
Ensure a seamless, compliant experience for prospective patients through clear communication and coordination with internal teams
Handle all prospective patient information in accordance with HIPAA privacy and security requirements
Collaboration & Reporting
Partner with Manager, Regional Broker Relations and internal teams to align on territory goals, compliance requirements, and outreach initiatives
Maintain accurate, up-to-date records in CRM systems (e.g., HubSpot), including documentation of educational activities and broker interactions
Provide regular updates on territory performance, outreach metrics, compliance activities, and market insights to the Manager, Regional Broker Relations
Compliance & Documentation
Conduct all broker outreach and educational activities in strict compliance with the Anti-Kickback Statute, CMS Medicare Advantage marketing regulations (42 CFR § 422.2274), and Better Health Group's compliance policies
Document all broker interactions, co-hosted events, and educational activities to demonstrate their educational and arm's-length character
Ensure there are no written or informal agreements with brokers that include patient referrals as an expected outcome or condition of the relationship
Promptly escalate any potential compliance concerns related to broker activities to the Manager, Regional Broker Relations or Compliance Officer
Complete all required CMS-related training annually and maintain current knowledge of Medicare Advantage marketing rules and guidelines
Position Requirements / Skills
High School diploma or equivalent required; Bachelor’s Degree in Marketing, Business Administration or related field preferred
2+ years of experience in insurance broker sales, Medicare outreach, community education, or a related healthcare field; will also consider candidates with 5+ years in a comparable field-based role, one characterized by territory ownership, a high degree of autonomy, and relationship building as the core of the work, such as outside sales, a field-based partner, or community relations
Working knowledge of Medicare and Medicare Advantage products, including CMS marketing guidelines and the Anti-Kickback Statute
Demonstrated understanding of HIPAA privacy and security obligations, including appropriate handling of prospective patient information
Experience in Medicare Advantage or value-based care organizations preferred
Proficiency in CRM systems (e.g., HubSpot) and standard business applications
Proficient with Google Suite (Drive, Docs, Sheets, Slides) for real-time collaboration
Strong relationship-building, communication, and presentation skills with the ability to engage diverse audiences
Ability to work independently and manage a territory with a high degree of autonomy
Strong interpersonal and relationship-building skills
Strong organizational skills and attention to detail
Valid driver’s license and willingness to travel across assigned markets
Demonstrated ability to handle data with confidentiality
Appreciation of cultural diversity and sensitivity toward target patient populations
Physical Requirements
Ability to travel frequently within assigned markets, up to 75% of the time
Ability to stand, walk, and engage in event setup and execution activities
Ability to lift and carry event materials (up to 25 pounds) as needed
Ability to operate a motor vehicle and maintain reliable transportation to travel between assigned locations as required by the role
Ability to work occasional evenings and weekends based on event schedules
Key Attributes/ Skills
Has a contagious and positive work ethic, inspires others, and models the behaviors of core values and guiding principles
An effective team player who contributes valuable ideas and feedback and can be counted on to meet commitments
Is able to work within our Better Health environment by facing tasks and challenges with energy and passion
Pursues activities with focus and drive, defines work in terms of success, and can be counted on to complete goals
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
Compensation: 55000 to 91000 (USD)
Primary care platform enabling value-based care
Better Health Group provides a national primary care platform that helps clinicians participate in value-based care. It offers a dual-operating model: physicians can retain ownership of their practices and partner with Better Health Group’s MSO and ACOs, or work as employees at company-owned clinics, earning revenue through health-plan partnerships that take on financial risk across Medicare Advantage, Medicare ACOs, Medicaid, and commercial plans. Its platform integrates a practice’s EMR with data from prescriptions and hospital visits to generate actionable care-management recommendations while handling administrative tasks like outreach, coding and billing, quality reporting, and payer relations. The company aims to shift from reactive sick care to proactive Better Health care, supporting nationwide expansion and population health improvements.
Explore more opportunities at Better Health Group