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Red Bull

Manufactures and markets energy drinks

HR Communications Manager

PR & CommunicationsPosted on Nov 13
Full-timeElsbethen, Austria€3.1k /moIn-person

About the Job

Requirements

  • Several years of experience developing and implementing internal communications strategies and managing digital content, ideally in an HR environment.
  • A completed degree in Communication, Human Resources, Business Administration, or a comparable field.
  • Fluent English; German language skills are advantageous.
  • Very good SharePoint skills and experience maintaining and developing intranet and document-management solutions.
  • Experience with audience-focused communication and digital communication channels, platforms, and tools.
  • Experience developing communication guidelines and content standards to ensure a consistent, high-quality user experience.
  • Knowledge of project-management methods.
  • Experience contributing to complex projects and the ability to independently manage and successfully deliver tasks.
  • A structured, reliable, and detail-oriented working style with high quality standards.
  • Analytical thinking and the ability to identify opportunities for optimization and translate them into practical solutions.
  • Excellent written and verbal communication skills and comfort collaborating with international stakeholders at different levels.
  • A proactive, hands-on approach and an orientation toward continuous improvement.

Responsibilities

  • Develop and implement the internal HR communications strategy for global HR content, selecting appropriate channels, formats, and tools to provide information in a targeted and user-friendly way.
  • Ensure relevant HR content, including digital HR posters, the SharePoint-based intranet, and the central document repository, is clear, consistent, and accessible over time.
  • Own the digital HR presence and ensure global HR content provides value to employees.
  • Create and maintain intranet content in collaboration with content owners, develop digital HR posters, and support the further development of the SharePoint-based document repository.
  • Keep global HR content in the intranet clearly organized, accessible, and up to date.
  • Contribute to complex projects concerning HR communications and digital content, identify improvement opportunities, and propose further development.
  • Help continuously improve communications, digital solutions, working methods, and global HR processes.

Desired Qualifications

  • German language skills are advantageous.
  • Experience in internal communications strategy and digital content management within an HR environment is ideal.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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