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Publicis Groupe

Runs advertising and digital transformation services

Lead Digital

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeHeredia Province, Heredia, Costa RicaNo salary listedIn-person

About the Job

Requirements

  • Bachelor's-level degree in Marketing, Business Administration, or a related field.
  • At least 3 years of experience in digital media planning.
  • Demonstrated experience leading digital strategy and planning.
  • Experience managing large budgets and complex accounts.
  • Strong experience in client relations and presentations.
  • Experience leading or coordinating teams.
  • Intermediate-to-advanced proficiency in Excel.

Responsibilities

  • Lead digital planning from brief analysis through defining tactics, media mix, and key performance indicators.
  • Translate business briefs into digital media plans, defining channel roles, media mix, key performance indicators, and optimization guidelines.
  • Oversee campaign execution on Google, Meta, TikTok, and DV360, ensuring alignment with the defined strategy.
  • Define optimization criteria and make campaign adjustments based on results and learnings.
  • Manage and control large-scale advertising budgets, ensuring efficiency and correct investment allocation.
  • Analyze performance and results to develop strategic insights and client recommendations.
  • Prepare and present results reports, post-buy analysis, and insights clearly and actionably.
  • Lead meetings, presentations, and negotiation processes with clients and vendors.
  • Participate in and lead campaign and account audits, ensuring compliance with guidelines and best practices.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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