Brand & Creative Marketing·Confirmed live in the last 24 hours·
Full-timeLondon, UKNo salary listed
About the Job
Requirements
At least 6 years of experience in influencer marketing, creator partnerships, talent management, or a similar role, ideally within an agency environment.
Strong understanding of the creator landscape across social platforms, particularly in brands, sport, entertainment, lifestyle, and culture.
Experience managing influencer campaigns end to end, from talent sourcing and negotiation through delivery and reporting.
Ability to identify creators who fit a brand based on audience relevance, credibility, creative quality, and campaign objectives.
Strong understanding of how creators build relationships with their audiences and how brands can participate authentically in those relationships.
Ability to write creator briefs and work with talent to develop content that meets brand objectives while retaining the creator's distinctive voice.
Strong organizational and project management skills, including managing multiple campaigns, stakeholders, and deadlines.
Confidence communicating with clients, creators, talent managers, and internal teams.
Ability to interpret campaign results and turn performance data into useful recommendations.
Curiosity about social platforms, internet culture, emerging talent, and changing audience behaviors.
Ability to collaborate effectively across multiple agency disciplines.
Proactive, resourceful approach and comfort taking ownership in a fast-moving agency environment.
Ability to balance creative ambition with commercial realities, client requirements, and practical delivery.
Passion for the role creators can play in building brands, connecting audiences, and driving business growth.
Responsibilities
Develop influencer and creator strategies that respond to client objectives, audience needs, and the role of different platforms.
Identify and source relevant creators across sport, entertainment, lifestyle, and culture, assessing audience relevance, credibility, content quality, and brand fit beyond follower numbers.
Build and maintain relationships with creators, talent, management agencies, and other relevant partners.
Lead creator outreach, negotiations, fees, contracting, and campaign logistics.
Develop creator recommendations and talent shortlists, clearly articulating the rationale behind each selection.
Write clear, engaging creator briefs that balance brand objectives and messaging with the creator's voice, style, and relationship with their audience.
Manage campaigns from initial planning and talent selection through briefing, content delivery, approvals, publication, and reporting.
Work with creative, content, and account teams to develop creator-led ideas that are authentic, platform-native, and relevant to the audience.
Integrate creator partnerships with wider campaigns, sponsorships, social content, and brand activity.
Manage budgets, timelines, deliverables, usage rights, exclusivity, and contractual obligations to ensure campaigns are delivered to scope.
Review creator content and manage feedback and approvals, balancing client requirements with creative quality and audience expectations.
Monitor creator, platform, and cultural trends to identify new talent, emerging formats, and brand opportunities.
Track campaign performance against agreed objectives and translate results into insights and recommendations for future activity.
Use performance data and campaign learnings to inform creator selection, briefing, and optimization.
Build client relationships, communicate progress, manage expectations, and provide recommendations.
Contribute to pitches and new business opportunities by developing creator recommendations and ideas that demonstrate the value of influencer partnerships.
Stay informed about developments in the creator economy, including new platforms, talent models, content formats, and approaches to brand partnerships.
Desired Qualifications
Experience working with brands, in sport and beyond.
Experience activating creators around major sporting events or sponsorships.
Experience working across international markets or multi-market campaigns.
Experience developing longer-term creator partnerships or ambassador programmes.
Experience with creator discovery, social listening, or influencer measurement tools.
Experience working with both established talent and emerging or niche creators.
About the company:
50 Sport is The Sports Entertainment Agency.
We build and grow social communities, deliver entertainment-led creative campaigns, and drive sponsorship value; connecting fans, brands, and rights holders worldwide. Uniting sport, entertainment, and culture through industry-leading creativity, social media, strategy and performance for clients including Qatar Airways, Ferrari F1 Team, FIFA, Prime Video Sport, DHL, and Jim Beam.
About the role:
This is an exciting opportunity to join our growing team as a Senior Influencer Manager, helping us develop and deliver creator partnerships that connect brands with audiences through sport, entertainment and culture.
We're looking for someone who understands the creator landscape, knows how to identify the right talent for a brand, and can turn that into partnerships that deliver value for both the client and the audience.
You'll work across major brands, sports properties and entertainment platforms, developing influencer strategies, building relationships with creators and talent, and managing campaigns from initial research and outreach through to delivery and measurement.
This isn't just about finding creators with big followings. It's about understanding who can tell the right story, why their audience will care, and how creator partnerships can contribute to a wider brand or business objective.
You'll bring a strong understanding of social platforms, audience behaviour and culture, alongside the commercial and organisational skills to deliver campaigns effectively. You'll be comfortable moving between strategic thinking and hands-on management, working collaboratively across our strategy, creative, content, production and account teams.
Above all, you'll bring curiosity, creativity and a passion for how creators can shape culture, build brand relevance and create meaningful connections with audiences.
Responsibilities
Develop influencer and creator strategies that respond to client objectives, audience needs and the role of different platforms
Identify and source relevant creators across sport, entertainment, lifestyle and culture, looking beyond follower numbers to assess audience relevance, credibility, content quality and brand fit
Build and maintain relationships with creators, talent, management agencies and other relevant partners
Lead creator outreach, negotiations, fees, contracting and campaign logistics
Develop creator recommendations and talent shortlists, clearly articulating the rationale behind each selection
Write clear, engaging creator briefs that balance brand objectives and messaging with the creator's own voice, style and relationship with their audience
Manage campaigns from initial planning and talent selection through to briefing, content delivery, approvals, publication and reporting
Work closely with creative, content and account teams to develop creator-led ideas that feel authentic, platform-native and relevant to the audience
Understand how creator partnerships can work alongside wider campaigns, sponsorships, social content and brand activity to deliver a more integrated approach
Manage budgets, timelines, deliverables, usage rights, exclusivity and contractual obligations, ensuring campaigns are delivered to scope
Review creator content and manage feedback and approvals, balancing client requirements with creative quality and audience expectations
Monitor creator, platform and cultural trends to identify new talent, emerging formats and opportunities for brands
Track campaign performance against agreed objectives, translating results into clear insights and recommendations for future activity
Use performance data and campaign learnings to inform creator selection, briefing and optimisation
Contribute to pitches and new business opportunities, developing creator recommendations and ideas that demonstrate the value of influencer partnerships
Stay curious about developments in the creator economy, including new platforms, talent models, content formats and approaches to brand partnerships
About you:
6+ years' experience in influencer marketing, creator partnerships, talent management or a similar role, ideally within an agency environment
Strong understanding of the creator landscape across social platforms, particularly within brands, sport, entertainment, lifestyle and culture
Experience managing influencer campaigns end to end, from talent sourcing and negotiation through to delivery and reporting
Commercially minded, with experience managing budgets, fees, contracts, usage rights and campaign deliverables
Able to identify creators who are right for a brand based on audience relevance, credibility, creative quality and campaign objectives
Strong understanding of how creators build relationships with their audiences and how brands can participate in those relationships authentically
Comfortable writing creator briefs and working with talent to develop content that meets brand objectives without losing the creator's distinctive voice
Strong organisational and project management skills, with the ability to manage multiple campaigns, stakeholders and deadlines
Confident communicating with clients, creators, talent managers and internal teams
Able to interpret campaign results and turn performance data into useful recommendations
Naturally curious about social platforms, internet culture, emerging talent and changing audience behaviours
Motivated by collaboration and able to work effectively across multiple agency disciplines
Proactive, resourceful and comfortable taking ownership in a fast-moving agency environment
Able to balance creative ambition with commercial realities, client requirements and practical delivery
Passionate about the role creators can play in building brands, connecting audiences and driving business growth
Desirable:
Experience working with brands, in sport and beyond
Experience activating creators around major sporting events or sponsorships
Experience working across international markets or multi-market campaigns
Experience developing longer-term creator partnerships or ambassador programmes
Experience with creator discovery, social listening or influencer measurement tools
Experience working with both established talent and emerging or niche creators
Company benefits
Hybrid working with flexible working hours
23 days holiday (+ additional 1 day for each year of service capped at 5)
Private health insurance
Employee Assistance Programme
1 x paid Wellness Day
1 x paid Volunteering Day
Your birthday off
Agency Christmas close down
Paid 4-week sabbatical after 5 years' service
Bike2Work scheme
Training and development budget
Enhanced family leave policies
Referral awards
Onsite gym
Regular company socials
We recognise the importance and power of diversity within our business and, as such, we ensure that our people processes are fair, transparent and promote equality of opportunity for all candidates. We do not discriminate based upon the grounds of gender, gender identity or expression, pregnancy, marital status, age, race, colour, ethnic background, nationality, disability, sexual orientation, religion or similar belief.
Every individual will be treated with respect. We are committed to providing reasonable accommodations for candidates in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.