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exacare ai

AI-powered CRM for senior living

Business Development Representative

Sales Development RepresentativeUpdated on Nov 12
Full-timeToronto, ON, CanadaIn-person

About the Job

Requirements

  • 1–2 years of experience as an SDR or BDR at a B2B SaaS company.
  • A consistent record of meeting or exceeding quota, with a clear understanding of the activities and approach behind the results.
  • Experience selling a technically involved product to senior stakeholders at director level or above, with meaningful deal sizes and considered buying decisions.
  • Strong cold-calling ability, including confidence opening conversations with senior operators and earning their attention on live calls.
  • Experience in an early-stage, fast-moving environment, building lists, messaging, and processes with limited structure.
  • Existing use of AI to work faster and curiosity about its potential.
  • Ability to take and apply feedback and persist through difficult weeks.
  • Clear and credible communication with senior operators.

Responsibilities

  • Own top-of-funnel outbound for a segment, either skilled nursing or home health and hospice, and generate meetings that become pipeline for account executives.
  • Use cold calling as the primary outreach channel, supported by LinkedIn and email, at approximately 50 quality touches per day.
  • Identify contacts, write messaging, and build multi-touch sequences from scratch; develop plans of attack with an account executive for the largest accounts.
  • Use creative outreach approaches such as social campaigns, gifting campaigns, and events.
  • Use AI for research and drafting, build agents, use buying signals to prioritize accounts within the territory, and refine the outbound process over time.
  • Represent the company at industry events and convert conversations into opportunities.
  • Partner with RevOps on contacts and territory design, and with Marketing on campaigns.

About the Company

exacare ai

AI-powered CRM for senior living

ExaCare provides a subscription-based AI-powered CRM platform for senior living communities, including assisted living, independent living, and memory care facilities, to boost occupancy and streamline operations. The product blends CRM with AI automation to handle marketing, lead nurturing, care plan generation, billing, and compliance, all delivered as a SaaS. It stands out by focusing specifically on the senior living sector and offering an integrated solution that covers marketing, enrollment, resident care planning, billing, and regulatory needs in one platform, with AI for marketing optimization and talent engagement. Its goal is to help communities run more efficiently, reduce administrative work, and improve resident care by enabling better marketing, sales execution, and compliant operations.

Company size
51-200
Company stage
Series A
Total funding
$37.5M
Headquarters
New York City, New York
Founded
2022

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