Senior Associate - Planning

Company description

Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world’s most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry’s start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media’s powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we “Bring HEAT to Brands.” No other agency possesses the expertise that we do to address today’s most pressing challenges to drive business transformation through media.

Overview

The Senior Associate will support the Manager and Associate Director levels on behalf of Spark Foundry Digital clients.  You will manage day-to-day planning and buying across a variety of digital programs, including:

• Broadband video programs across the portals and a variety of niche content sites
• Brand specific online plans (traditional online banners, sponsorships, etc.)
• TV-centric digital/online extension sponsorships and integration programs
• Advanced TV trial initiatives including interactive TV, VOD, etc.

Responsibilities

• Areas of focus will span web advertising (acquisition and brand), broadband (video, new forms of broadband connections) and any/all other platforms that evolve in the digital space (gaming, web-based magazine, etc.)
• Exposure to emerging media particularly of TV 2.0 (Video on Demand, Digital Video Recorder and others), gaming, and mobile work
• Develop digital media plan recommendation based on integrated communication planning processes
• Connect with traditional planning and buying teams to ensure ideal synergy is delivered
• Negotiate and buy approved digital media plan programs
• Develop success metrics/measurement goals for all digital programs
• Report on and optimize digital programs on an ongoing basis

Qualifications

• 1+ years of online/digital media planning and implementation expertise
• Acquisition and branding background and familiarity/proficiency with the following systems/tools:
• Mediaocean, MBox
• Nielsen Net Rating, Comscore, AdRelevance, eMarketer, Forrester, etc.
• Third-party ad measurement and traffictools (e.g. Integral Ad Science)
• PowerPoint, Excel, Word

• Strong oral/written communication and negotiation skills

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $50,065.00 - USD $73,944.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/30/2026.