Assistant Manager
JioStar
Assistant Manager
JioStar
Media conglomerate offering TV and streaming
Job Summary:
The GTM & Impact team is responsible for driving the commercial strategy, market positioning, and advertiser value proposition for JioStar’s Sports properties across Digital and TV. The team combines audience insights, market intelligence, measurement frameworks, and monetization strategies to build compelling advertiser narratives, demonstrate campaign effectiveness, and optimize pricing and packaging across key sports properties. Working closely with Sales, Product, Research, Content, and Business teams, the function plays a critical role in strengthening advertiser partnerships, enabling data-driven decision-making, and maximizing revenue opportunities through impactful storytelling, strategic planning, and actionable insights.
Key Responsibilities:
Evangelize JioHotstar and Sports as high-impact strategic platforms for brand building and long-term equity creation.
Create persuasive pitch decks and engagement materials grounded in category insights and analytics aimed at attracting association from advertisers & agencies of all sizes.
Develop solution specific, category-specific narratives leveraging platform capabilities and client objectives.
Build competitive narratives to differentiate against platforms such as YouTube, Meta, and emerging players like APV and Retail Media Networks.
Collaborate with cross-functional teams-including viewership, pricing, product, marketing, and design
Skills and Attributes for Success:
Experience in Digital Marketing with an in-depth understanding of adtech, martech, media, sports
Structured problem solver - Ability to develop solutions in an ambiguous environment
Strong in analytics with a high comfort around excel modelling
Should have worked in inter team and intra team collaborative roles
Strong flair and keen interest in Advertising, Media, and Sports
Preferred Education and Experience:
MBA with 3-6 years of strategy consulting experience will be preferred.
Looking for candidates from Management consulting/ Market strategy/Business strategy/Ad Sales Strategy GTM background
JioStar is a major player in the media and entertainment space. It curates and distributes a large lineup of content across 120 TV channels and two streaming platforms, serving both individual viewers and advertisers. Revenue comes from subscriptions and advertising, with content delivered via live channels and on-demand streaming on its platforms. Users access shows and channels by subscribing or engaging with ad-supported content, while the platforms continuously update offerings to keep audiences engaged. The company differs from competitors through its scale and backing from Viacom18 and Disney Star, a leadership team of industry veterans, and a broad, multi-platform content library that reaches diverse audiences. The goal is to maintain a leading position as a media conglomerate by delivering premium entertainment to a wide audience through subscriptions and advertising partnerships.
Explore more opportunities at JioStar