M

Ministry Brands

Cloud-based church management SaaS platform

eCommerce Growth & Personalization Manager

Full-TimeUpdated on 10/23/2026
No salary listed
Mid, Senior
Remote in USA
RemoteDomestic and/or international travel required, estimated up to 5%.
Growth & MarketingGrowth Marketing

About the job

Requirements
  • Four to six years of experience in eCommerce, digital marketing, growth, or conversion rate optimization, with hands-on personalization and testing experience.
  • Proven success driving both acquisition conversion and upsell/cross-sell revenue in a B2B SaaS or self-serve, product-led growth environment.
  • Strong understanding of customer segmentation, behavioral targeting, and the eCommerce funnel from acquisition through expansion.
  • Ability to interpret data, run statistically sound A/B tests, and translate findings into action.
  • Experience with web analytics tools such as Google Analytics or Adobe Analytics, and familiarity with a MarTech/CRM stack such as HubSpot, Salesforce, or similar.
  • Ability to work in a general office environment and handle extended periods of computer-based work, including telephone.
Responsibilities
  • Own the eCommerce growth strategy and roadmap, covering new-prospect conversion and upsell/cross-sell into the existing customer base.
  • Define and prioritize a personalization roadmap using behavioral, demographic, firmographic, and transactional data to serve tailored content, offers, and product recommendations across the site and checkout experience.
  • Build, manage, and optimize personalization campaigns and upsell/cross-sell workflows across the site and checkout experience.
  • Own conversion rate optimization across the funnel—including homepage, product/pricing pages, cart, checkout, and post-purchase—with a focus on reducing cart abandonment and friction at the point of purchase.
  • Design and run A/B and multivariate tests to validate personalization and conversion rate optimization hypotheses; document results and translate findings into scaled, repeatable improvements.
  • Partner with Demand Generation and paid media on prospect acquisition strategy, ensuring landing pages, offers, and post-click experiences are optimized to convert new-customer traffic.
  • Partner with Customer Marketing to identify upsell and cross-sell opportunities within the customer base, and build in-product messaging, email, and on-site experiences that surface relevant offers to customers.
  • Monitor and report on eCommerce metrics including conversion rate, cart abandonment rate, average order value, revenue per visitor, attach/upsell rate, and personalization program lift.
  • Ensure data quality and proper tagging/tracking in coordination with Analytics and Engineering to support accurate segmentation and reporting.
  • Maintain a prioritized backlog of personalization and conversion rate optimization initiatives based on data-driven impact and effort, and present roadmap and performance updates to leadership.
  • Document best practices and repeatable playbooks for personalization and cart conversion that can scale across customer segments and verticals.
  • Stay current on personalization, conversion rate optimization, and eCommerce platform trends and recommend new tools, tactics, or capabilities.
  • Leverage AI-driven tools to improve testing velocity, personalization targeting, and content generation for on-site experiences.
  • Travel domestically and/or internationally as required, estimated up to 5%.
Desired Qualifications
  • Experience with product recommendation engines or AI-driven personalization.
  • Basic knowledge of HTML/CSS or tag management systems.
  • Background in self-serve SaaS or freemium/free-trial models.

About the company

Ministry Brands provides cloud-based software and services tailored for faith-based organizations across North America. It offers an integrated suite of tools to handle church operations, including financial administration, member management, online giving and donation processing, and website creation and hosting. The products are delivered as software-as-a-service (SaaS) with ongoing support and consulting, enabling churches, ministries, and other religious groups to manage their administrative tasks from a single platform. Ministry Brands differentiates itself by consolidating multiple software brands under one umbrella to offer a broad portfolio of specialized tools designed for faith-based clients. Its goal is to help churches and ministries run their operations more efficiently so they can focus more on their core ministry activities.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Alpharetta, Georgia

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • June 2026 Milton headquarters anchors hiring around Atlanta's growing faith-tech talent pool.
  • AvidXchange embedded payments deepens switching costs across Shelby Financials and Accounting customers.
  • August 2026 executive hires strengthen finance, legal, and security during AI rollout.

What critics are saying

  • A single payment outage or breach would hit donations, payroll, and trust immediately.
  • Brett Bowman started in August 2026; CFO transition risks execution during platform expansion.
  • Pushy AI sermon tools alienate pastors if competitors like Planning Center move faster.

What makes Ministry Brands unique

  • Amplify unifies giving, accounting, websites, streaming, and member data in one login.
  • Ministry Brands serves 90,000 churches and nonprofits, processing $6.45 billion annually.
  • Equip adds ministry-specific AI with theological guardrails and no public-model training.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Robust healthcare options
  • Flexible Paid Time Off
  • Paid parental leave
  • Mental health support
  • Professional development reimbursement
  • Employee Recognition & Rewards

Growth & Insights and Company News

6 month growth

0%

1 year growth

5%

2 year growth

4%
Corporate Compliance Insights
Sep 4th, 2026
GRC news roundup: LexisNexis, intapp, Legora, 6lock, winston Taylor & more.

GRC news roundup: LexisNexis, intapp, Legora, 6lock, winston Taylor & more. GRC technology is one of the fastest-growing segments in enterprise software, and compliance professions are rapidly evolving. Here's the latest from across the industry. New products & platforms. Business and legal intelligence provider LexisNexis launched new agentic capabilities in Lexis+ with Protégé, enabling legal professionals to move from first idea to review-ready work product in one AI experience. 6lock, a payment platform, released same-day distributions, a new workflow that enables private equity firms to create, fund and complete an LP distribution in a single day. Legal and compliance executive search firm BarkerGilmore launched Leader Exchange, a confidential, professionally facilitated peer-advisory experience designed to help in-house legal leaders navigate the leadership demands. Numeracle, identity management software maker, announced general availability of corporate KYCaaS (Know Your Customer as a Service), a business identity verification and Know Your Business (KYB) platform to determine whether a business is real. Partnerships & integrations. Intapp, the governed AI platform, and Legora, the collaborative AI platform for lawyers, announced a partnership to deliver governed, AI-native workflows for law firms. Personnel. Winston Taylor announced that John D. Mitchell, a former assistant US attorney in the Northern District of Illinois and senior attorney in the SEC's Enforcement Division, has joined the firm's Chicago office as a partner in its investigations & white-collar defense practice. The law firm also announced John Thornburgh, former assistant chief of the DOJ Antitrust Division's Chicago office, as a partner in the antitrust & competition practice. Harneys announced the appointment of Annabelle Jules as global director of business acceptance and compliance; she's based in the firm's London office. Ministry Brands, a church management software and fintech provider, announced the appointments of Chris Schmidt as SVP and head of product management and product design and Adam Ehret as SVP of information technology and security.

Global Legal Post
Aug 19th, 2026
US church management software provider Ministry Brands hires GC from Reach.

US church management software provider Ministry Brands hires GC from Reach. Chris Wassenaar replaces Renee McDonough, who joined One Identity in May 19 August 2026 Chris Wassenaar US church management software provider Ministry Brands has hired Chris Wassenaar as general counsel, replacing Renee McDonough who left in May. Wassenaar joins from digital record keeping business Reach, where he was chief legal and compliance officer. At Ministry Brands, he will lead the company's legal affairs function. Atlanta-based Ministry Brands supports more than 90,000 churches and non-profit organisations with member and donor management software, including digital giving, accounting, websites, apps and other tech services. Its platform facilitates more than $6.45bn in charitable giving annually. The company said it had also hired Brett Bowman as chief financial officer. Advertisement Chris Bacon, CEO of Ministry Brands, said: "Brett and Chris are accomplished professionals whose experience and track records would have afforded them no shortage of opportunities, so I am delighted to welcome them both to Ministry Brands. "What makes our work different is the opportunity to apply world-class expertise in service of something bigger. Brett and Chris both understand and connect deeply with that purpose, and we're thrilled to add their leadership to a team equally committed to business excellence and meaningful impact." Wassenaar joins after just under a year and a half at Reach, having previously been GC and chief compliance officer at Plooto for roughly the same amount of time. He also had spells at Versapay as GC and chief risk and compliance officer, and 2Checkout, also as GC and chief risk and compliance officer. Prior to that he was GC at PowerPlan, Liaison Technology and Brightree, and had in-house roles at SunTrust Bank and MCI Telecommunications. He started his career in private practice at Davidson Fuller & Sloan. LAW OVER BORDERS COMPARATIVE GUIDES Merger Control Law Guide As cross-border merger control becomes increasingly complex, navigating multiple competition regimes is critical to transaction planning... | 1mo. McDonough, meanwhile, left in May to join identity security business One Identity. She spent just under three years at Ministry Brands, having previously been GC at fintech start-up GRUBBRR and GC at agriculture data business AGDATA. Earlier in her career she held in-house counsel roles at Boston Scientific, Publicis Sapient, A.W. Chesterton Company and Pan Am Railways. In other recent tech-related moves, last month US quantum computing business Quantinuum appointed Robin Schulman as chief legal officer from software company GitLab.

Church Stacks
Aug 19th, 2026
Ministry Brands strengthens leadership with new CFO and General Counsel.

Ministry Brands strengthens leadership with new CFO and General Counsel. Church software provider Ministry Brands names Brett Bowman as CFO and Chris Wassenaar as general counsel, signaling growth and stability. ChurchStacks August 19, 2026 Ministry Brands, a major provider of church management software used by thousands of US churches, announced the hiring of Brett Bowman as Chief Financial Officer and Chris Wassenaar as General Counsel. Wassenaar was previously with Reach, a healthcare technology company. These leadership appointments represent significant moves for the company's executive team. Why It Matters If your church uses Ministry Brands software for giving, attendance, or member management, leadership stability matters. New CFO and legal leadership typically signal a company's commitment to compliance, security, and sustainable growth - all critical for vendors handling your church's financial and member data. Strong executive leadership also influences product roadmap and customer support quality. The Takeaway If you're evaluating or currently using Ministry Brands, take this as a positive sign of institutional strength and investment in their platform's future.

Associated Press
Jul 13th, 2026
Ministry Brands launches AI platform Equip to support pastors through complete sermon lifecycle

Ministry Brands has launched Equip, an AI platform designed to support pastors through the complete sermon lifecycle. The platform features over 120 purpose-built tools for sermon preparation, content development, and distribution across digital channels. Available as a module within Ministry Brands' Amplify platform, Equip addresses the challenge pastors face in managing content creation across multiple platforms. Sermon preparation typically requires 10 to 15 hours weekly, leaving limited time for ministry work. The platform includes ministry-specific workflows, theological guardrails, and data protections ensuring church content isn't used to train public AI models. It enables churches to transform sermons into various content formats and languages whilst maintaining pastoral control over message and theological integrity. Ministry Brands currently serves more than 55,000 churches and manages over $6.45 billion in charitable giving annually.

Church Stacks
Jul 13th, 2026
New AI platform helps pastors develop sermons from start to finish.

New AI platform helps pastors develop sermons from start to finish. Ministry Brands launches AI tool designed to support pastors through the entire sermon creation and delivery process. ChurchStacks July 13, 2026 Ministry Brands has launched a new AI platform built specifically for the complete sermon lifecycle, helping pastors from initial preparation through final delivery. The tool is designed to streamline sermon development, a task that often consumes significant time for busy church leaders. Why It Matters Sermon prep is one of the most time-intensive parts of pastoral ministry. Many small-to-mid-size church pastors are wearing multiple hats - they're often handling administration, counseling, and community outreach alongside preaching. An AI tool that can assist with research, outline development, and even delivery suggestions could free up hours each week for other critical ministry work. This is especially valuable for bivocational pastors or those in smaller congregations with limited staff support. The Takeaway If your sermon preparation process is eating into time you'd rather spend on pastoral care or leadership, explore how AI sermon tools might fit into your workflow.