Trade Marketing Executive
About the job
- Strong stakeholder management and coordination skills.
- Strong planning and execution capabilities.
- Good understanding of retail and distributor operations.
- Strong analytical and reporting skills.
- Proficiency in Excel and presentation tools.
- Ability to manage multiple initiatives simultaneously.
- Strong communication and problem-solving skills.
- Execute trade marketing programs and campaigns across assigned channels and markets.
- Coordinate deployment of point-of-sale materials, merchandising assets, branding materials, and visibility initiatives.
- Support new product launches through in-store activations and market execution plans.
- Drive implementation of retailer promotions, consumer offers, and channel engagement programs.
- Partner with sales teams and distributors to ensure timely and effective rollout of trade initiatives.
- Conduct market visits to monitor visibility standards, promotional compliance, and competitive activities.
- Track and report program effectiveness, market feedback, and execution excellence metrics.
- Manage trade marketing budgets and ensure efficient utilization of approved spends.
- Coordinate agencies and vendors for activations, branding, and merchandising requirements.
- Develop periodic reports, dashboards, and post-activity evaluations.
About the company
Unilever makes and sells a wide range of everyday consumer goods, including foods, personal care, and home and cleaning products. Its products come from a large portfolio of brands manufactured at scale and distributed through global and local retailers, making them easy to access in many markets. The company stands out by offering a diversified mix of brands across multiple categories and regions, along with a history of strategic acquisitions and restructurings and a focus on sustainability. Its goal is to help people feel good, look good, and get more out of life by delivering trusted, affordable products at scale while pursuing sustainable growth and responsible business practices.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
1872
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Simplify's Take
What believers are saying
- H1 2026 sales grew 4.8%, with 4.2% volume growth and 20.3% margin.
- Unilever completed a €1.5 billion buyback in June 2026 and raised its dividend 3%.
- Zwitsal's sale and other divestitures free capital for higher-growth global brands.
What critics are saying
- The McCormick food spin-off targets mid-2027, risking distraction and execution slippage.
- Benzene and fragrance antitrust litigation in Connecticut and New Jersey continue in September 2026.
- If Power Brands stall, Unilever becomes a shrinking beauty-and-home conglomerate with fading relevance.
What makes Unilever unique
- Unilever owns 30 Power Brands driving 78% of turnover, simplifying execution in 2026.
- Its New Haven innovation center concentrates fragrance, packaging, and AI R&D by spring 2029.
- PaperFlex Consortium membership with P&G and Nestlé gives Unilever packaging R&D leverage competitors lack.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
401(k) Retirement Plan
Paid Vacation
Paid Sick Leave
Paid Holidays
Parental Leave
Performance Bonus
Group home and auto insurance discounts
Growth & Insights and Company News
6 month growth
↑ 2%1 year growth
↓ -2%2 year growth
↑ 0%McCormick & Company reported third-quarter results for the period ending 31 August 2026, showing net sales growth of 17.4%. Organic sales rose 1.9%, whilst gross profit margin expanded by 190 basis points year-over-year. Operating income reached $217 million compared to $289 million in the prior year. Adjusted operating income was $359 million versus $294 million. Earnings per share came in at $0.36 against $0.84 previously, whilst adjusted EPS rose slightly to $0.86 from $0.85. The company reaffirmed its fiscal year 2026 outlook for net sales growth, adjusted operating income, and adjusted earnings per share. McCormick reported substantial progress on integration planning for its proposed combination with Unilever Foods, expected to close by mid-2027. Chairman Brendan Foley highlighted strong sales growth across the global flavour portfolio and margin expansion driven by productivity initiatives.
Peters Ice Cream launches Lotus Biscoff frozen range in 2 formats. Peters Ice Cream partnered with Belgian brand Lotus Bakeries in September 2026 on a co-branded frozen dessert line in Australia. The rollout covers two initial formats. Both lines combine the speculoos biscuit brand with frozen dairy to contest freezer space in supermarkets and convenience outlets. Two formats for Australian freezers. The range includes the Biscoff Sandwich and a 425ml tub. In the sandwich, Biscoff-flavoured frozen dessert sits between two whole biscuits. The tub blends a frozen base with biscuit pieces and Biscoff spread. Dessert makers increasingly turn to co-branding to secure retail distribution quickly. It bypasses years of building flavour equity from scratch. For Peters, Lotus Bakeries brings established recognition from bakery aisles to drive impulse purchases in the freezer. Rivalry in the premium freezer aisle. This deal pits Peters against Unilever and private-label rivals selling licensed snack flavours in Australian grocery aisles. Freezer space is tight. Supermarket buyers regularly drop slow-moving stock keeping units to make room for high-turnover co-branded products. Lotus Bakeries expands its Asia-Pacific freezer reach via local manufacturing deals. Brand licensing lets the Belgian baker step outside ambient biscuit aisles. It avoids building regional cold-chain plants. Prior brand crossovers. Earlier crossover projects paired Peters' Maxibon label with heritage confectionery and ice cream flavours to gauge demand before full production runs. The Lotus partnership expands that strategy into year-round tub and sandwich sales rather than seasonal novelty releases. Supermarket buyers are tracking early sell-through rates on the 425ml tub format as grocers finalise upcoming summer freezer planograms. Questions & answers. Q. What two formats has Peters Ice Cream launched for its Biscoff frozen range in Australia? A. The new Biscoff frozen range by Peters Ice Cream is available in two initial formats for Australian freezers. These include the Biscoff Sandwich, which features frozen dessert between two whole biscuits, and a 425ml tub containing a frozen base with biscuit pieces and Biscoff spread. Q. When did Peters Ice Cream partner with Lotus Bakeries for this co-branded frozen dessert line? Q. How does Peters Ice Cream benefit from co-branding with Lotus Bakeries? Q. Why is this partnership important for Lotus Bakeries' expansion in the Asia-Pacific region? Reader pulse Is this co-branding a winning strategy? 19,185 votes so far
Unilever launches extravagant Axe holder to mock luxury fragrance packaging. Holding a standard Axe body spray can, Lynx in the UK, the holder amplifies luxury fragrance bottle visuals into an ornate, oversized, and entirely unnecessary form. Published September 29, 2026 UK - Unilever and LOLA Madrid have revealed The Axe Holder, a deliberately extravagant bottle designed to contain a standard can of Axe body spray while exaggerating the visual language of luxury fragrance packaging. The Axe Holder is designed to contain a standard can of Axe body spray, known as Lynx in the United Kingdom, while exaggerating the visual language of luxury fragrance bottles in an ornate, oversized and completely unnecessary format. The campaign pokes fun at consumers for judging a fragrance by its packaging and price before its scent, encouraging them to take a closer look at the product itself, which remains unchanged. Caroline Gregory, global brand director for Axe and Lynx at Unilever, said the brands had always had a sense of humour but that fragrance was something the company took seriously. She noted that the joke only worked because the product could back it up, adding that blind tests showed the company's fragrances could perform as well as, or better than, products retailing for around £350 (USD 470). She said the holder allowed the brand to make that point in a way that felt true to the brand. Tomás Ostiglia, chief creative officer at LOLA Madrid, said the holder was a completely unnecessary and very fancy accessory, which was exactly the point. He explained that the agency was having fun with all the things the fragrance world says are needed to make something feel premium. He added that many people did not realise the perfumers behind Axe and Lynx also created some of the world's most expensive fragrances, so the intention was for the outside of the can to catch up with what was already inside. The Axe Holder and Lynx Holder will launch across the United Kingdom, Australia, Germany, Mexico, Canada, Argentina and other markets this month, available through selected online purchases of Axe or Lynx products. The campaign reflects broader experimentation in packaging as a marketing channel, where limited-edition formats drive engagement and basket value without reformulating the core product. Earlier this year, Unilever participated in a brand collaboration between Hellmann's Brazil and the National Basketball Association, displaying team mascots on squeezy bottles of eight trend-led mayonnaise variants, which reportedly led to a 227 percent increase in Amazon sales during the NBA Finals activations. Older Post September 29, 2026
Unilever launches new Sunsilk line in Egypt, plans further expansion by 2027
Unilever showed underlying sales growth of 4.8% in the first half of 2026, driven mostly by volume, with an underlying operating margin of 20.3%. The board raised the quarterly dividend by 3% versus second-quarter 2025 to €0.4664 per share and completed a €1.5 billion share buyback earlier in the year. The company sells home and personal-care products that people use daily. Its dividend is supported by products that remain in demand across different market conditions. PepsiCo declared a quarterly dividend of $1.48 per share in July, a 4% increase, marking 54 consecutive years of annual dividend growth. The company is rolling out functional snacks, better-for-you beverages, and new mixing centres to lower delivery costs by integrating its snack and beverage distribution networks.