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TENTENS Tech

Lead User Acquisition Manager

Performance & Paid MarketingPosted on Nov 6
Full-timeNo salary listed

About the Job

Requirements

  • At least 3 years of commercial experience in performance marketing.
  • Hands-on experience working in at least one acquisition channel, preferably Meta or Google.
  • A record of successful campaigns with measurable results and a clearly defined personal contribution.
  • A data-driven approach, including working with large volumes of data, identifying patterns, and making decisions based on those patterns.
  • Experience collaborating with creative, funnel, analytics, and product teams.
  • Understanding of how marketing affects payback and how to respond when performance metrics decline.

Responsibilities

  • Own performance and select acquisition channels, tools, and approaches; launch tests and scale successful initiatives.
  • Build performance campaigns from hypothesis through results.
  • Hands-on launch and scale performance-driven campaigns across Meta, Google, TikTok, AppLovin, and emerging acquisition channels.
  • Evaluate campaign results and research competitors’ acquisition channels, creatives, and funnels.
  • Analyze performance beyond click-through rate and cost per acquisition, including user behavior through the funnel and payback.
  • Work with creative, product, and analytics teams to improve user flow, payback, and campaign results.

Desired Qualifications

  • Experience launching new directions or products from scratch.
  • Experience managing or mentoring user acquisition managers.
  • Experience with TikTok Ads, AppLovin, or acquisition channels beyond Meta and Google.

About the Company

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