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Takeaway.com

Senior Marketing Manager Social Media

Social Media Strategy & ManagementUpdated on Nov 15
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • Extensive hands-on experience managing social media, influencer, or creator marketing for recognised consumer brands, in-house, at an agency, or both.
  • Strong understanding of how organic social and influencer marketing work together as one connected ecosystem.
  • Deep cultural awareness, including understanding how audiences use platforms, what they care about, how trends evolve, and how brands can meaningfully participate.
  • Strong understanding of creators and influencer culture, including what makes creator partnerships credible, distinctive, and effective.
  • Ability to adapt brand storytelling to the content and expectations of each channel.
  • Instinct for brand voice and ability to bring it to life across social and creator content, shaping tone and personality consistently.
  • Ability to lead agencies, build strategy, and execute at pace.
  • Experience owning editorial planning, content calendars, channel strategies, creator programmes, and day-to-day community presence.
  • Hands-on experience with common social media management and measurement tools and using data for decision-making.
  • Ability to align stakeholders and integrate social and influencer activity into campaigns, partnerships, and brand moments.
  • Project management ability to balance multiple priorities, agencies, deadlines, and dependencies.
  • Strong German and English communication skills; German is mandatory.

Responsibilities

  • Lead end-to-end organic social and influencer strategy and execution for Germany, setting the vision for the brand’s cultural and creative presence and creator activity.
  • Own editorial direction and the content calendar across organic channels, connecting always-on content, creators, campaigns, and cultural moments into a coherent social ecosystem.
  • Own and evolve the influencer and creator strategy for Germany, defining creators’ roles across always-on activity, major campaigns, partnerships, football, and cultural opportunities.
  • Build and develop a distinctive creator ecosystem, working with the influencer agency on creator identification, briefing, activation, and longer-term relationships.
  • Manage relationships with the social media and influencer agency, from strategic direction and creative quality to day-to-day operations.
  • Oversee always-on content production, publishing, and community activity, ensuring high-quality, timely, culturally relevant, platform-native output.
  • Partner with Brand Campaigns and Brand Activations to translate campaigns, partnerships, and experiences into social and creator-led executions.
  • Identify proactive and reactive cultural opportunities for Lieferando to participate credibly and build audience relevance.
  • Shape channel strategies, content approaches, creator formats, and social playbooks based on performance insights, audience behaviour, and platform developments.
  • Lead budget tracking, forecasting, and reporting across organic social and influencer activities.
  • Establish organic social and influencer KPIs and reporting structures, using performance and audience insights to improve content, creators, formats, and channel mix.
  • Partner with Brand Campaigns, Brand Activations, Media, PR, Commercial teams, and Customer Service to integrate social and influencer activity with broader brand priorities.

About the Company

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