Full-Time

Product Marketing Manager

Posted on 8/5/2024

Nielsen

Nielsen

10,001+ employees

Global measurement and data analytics provider

Data & Analytics
Consulting

Compensation Overview

$82k - $100kAnnually

+ Bonus

Mid, Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 3-5 years proven experience in marketing, sales enablement, sales operations, sales training, or a related role.
  • Strong understanding of sales processes and methodologies.
  • Strong understanding of how marketing material is used in the sales process.
  • Excellent communication and presentation skills.
  • Proficiency in developing sales enablement materials and content.
  • Ability to tell a story with data.
  • Proven ability to translate product features into customer benefits without using jargon.
  • Bachelor's degree in Business, Marketing, or a related field is required.
  • Familiarity with sales enablement tools and technologies (e.g., CRM systems, sales automation tools).
  • Analytical mindset with the ability to interpret and leverage sales data.
  • Strong project management and organizational skills.
  • Ability to work collaboratively across teams.
  • Self-motivated with a passion for driving success.
Responsibilities
  • Participate in aspects of product marketing, including:
  • Content creation for launching new products and features and understanding the competitive landscape and market trends.
  • Develop expertise in our suite of products to articulate core value propositions, functionality, and benefits to audiences of varied levels.
  • Maintain a repository of sales collateral
  • Sales presentations, case studies, product sheets, and competitive analysis
  • Ensure sales collateral and decks are current, aligned with brand guidelines, and tailored to different stages of the sales cycle.
  • Maintain and refresh data and channel partner listings and materials.
  • Develop product marketing sales enablement materials, including presentations, guides, and interactive modules, to enhance sales skills and product knowledge.

Nielsen provides measurement and data analytics services to help businesses understand consumers and markets globally. The company operates through two main divisions: Nielsen Global Media, which offers reliable metrics for the media and advertising industries, and Nielsen Global Connect, which supplies consumer packaged goods manufacturers and retailers with actionable insights about the marketplace. Nielsen combines its proprietary data with other sources to give clients a comprehensive view of current trends and future opportunities. With a presence in over 100 countries, Nielsen aims to support companies in making informed decisions to drive innovation and growth.

Company Stage

Acquired

Total Funding

$45.1M

Headquarters

Town of Clarkstown, New York

Founded

1963

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Simplify's Take

What believers are saying

  • Acquisition of Telephia enhances Nielsen's mobile media measurement capabilities.
  • Partnerships with P&G and NMSDC support diverse media representation.
  • Collaboration with TikTok improves digital audience measurement services.

What critics are saying

  • Competition from digital-native analytics firms threatens Nielsen's market share.
  • Privacy regulations may impact Nielsen's data collection capabilities.
  • Private equity acquisition could lead to strategic shifts misaligned with client needs.

What makes Nielsen unique

  • Nielsen offers comprehensive cross-platform measurement solutions, including mobile media markets.
  • The Diverse Media Equity program elevates diverse-owned media companies' visibility.
  • Nielsen Impact Score evaluates marketing value of university athletic programs.

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Benefits

Health Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

INACTIVE