Product Marketing Manager @ Nielsen

At NCS, we help consumer packaged goods (CPG) brands, TV networks, publishers and retailers improve advertising effectiveness across almost every platform, channel and device – delivering solutions to their biggest challenges.

NCS is seeking a highly motivated and experienced Product Marketing Manager to join our marketing team. The Product Marketing Manager will be responsible for developing and implementing product and sales content, strategies, and programs that enable our sales team to effectively sell our products or services. This role will involve collaborating with various departments to align sales and marketing efforts, providing resources to the sales team, and analyzing performance data to identify areas for improvement.

NCS works with many of the world’s most respected brands and platforms in the industry. This position provides the opportunity to help NCS continue to help the advertising ecosystem improve advertising effectiveness.

RESPONSIBILITIES

Participate in aspects of product marketing, including:
Content creation for launching new products and features and understanding the competitive landscape and market trends.
Develop expertise in our suite of products to articulate core value propositions, functionality, and benefits to audiences of varied levels.
Maintain a repository of sales collateral
Sales presentations, case studies, product sheets, and competitive analysis
Ensure sales collateral and decks are current, aligned with brand guidelines, and tailored to different stages of the sales cycle.
Maintain and refresh data and channel partner listings and materials.
Develop product marketing sales enablement materials, including presentations, guides, and interactive modules, to enhance sales skills and product knowledge.

EXPERIENCE

3-5 years proven experience in marketing, sales enablement, sales operations, sales training, or a related role.
Strong understanding of sales processes and methodologies.
Strong understanding of how marketing material is used in the sales process.
Excellent communication and presentation skills.
Proficiency in developing sales enablement materials and content.
Ability to tell a story with data
Proven ability to translate product features into customer benefits without using jargon.

QUALIFICATIONS

Bachelor’s degree in Business, Marketing, or a related field is required.
Familiarity with sales enablement tools and technologies (e.g., CRM systems, sales automation tools).
Analytical mindset with the ability to interpret and leverage sales data.
Strong project management and organizational skills.
Ability to work collaboratively across teams.
Self-motivated with a passion for driving success.

A reasonable estimate of the salary range for a new employee to be offered this role would be between $82,000 - $100,000, which would be adjusted based on each employee’s geographic location. The position of each employee within a compensation range at NCS is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.

Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with an NCS match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.

NCSolutions is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.

Product Marketing Manager

Nielsen

Compensation Overview

RESPONSIBILITIES

EXPERIENCE

QUALIFICATIONS

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