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Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Nielsen

Nielsen

10,001+ employees

Audience measurement and data analytics services

Data & Analytics

Compensation Overview

$82k - $100kAnnually

+ Bonus

Mid, Senior

Remote in USA

Category
General Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • 3-5 years proven experience in marketing, sales enablement, sales operations, sales training, or a related role.
  • Strong understanding of sales processes and methodologies.
  • Strong understanding of how marketing material is used in the sales process.
  • Excellent communication and presentation skills.
  • Proficiency in developing sales enablement materials and content.
  • Ability to tell a story with data.
  • Proven ability to translate product features into customer benefits without using jargon.
  • Bachelor's degree in Business, Marketing, or a related field is required.
  • Familiarity with sales enablement tools and technologies (e.g., CRM systems, sales automation tools).
  • Analytical mindset with the ability to interpret and leverage sales data.
  • Strong project management and organizational skills.
  • Ability to work collaboratively across teams.
  • Self-motivated with a passion for driving success.
Responsibilities
  • Participate in aspects of product marketing, including:
  • Content creation for launching new products and features and understanding the competitive landscape and market trends.
  • Develop expertise in our suite of products to articulate core value propositions, functionality, and benefits to audiences of varied levels.
  • Maintain a repository of sales collateral
  • Sales presentations, case studies, product sheets, and competitive analysis
  • Ensure sales collateral and decks are current, aligned with brand guidelines, and tailored to different stages of the sales cycle.
  • Maintain and refresh data and channel partner listings and materials.
  • Develop product marketing sales enablement materials, including presentations, guides, and interactive modules, to enhance sales skills and product knowledge.

Nielsen specializes in audience measurement and data analytics, helping clients in media, advertising, and consumer goods understand consumer behavior and preferences. The company collects data from various sources, including TV, radio, digital platforms, and streaming services, to provide insights that inform media planning and marketing strategies. Nielsen's services include audience measurement, cross-media measurement, and competitive intelligence, which are offered through subscription-based models and customized solutions. With a global panel of 750,000 participants, Nielsen ensures its data is reliable and representative. The company employs 13,000 people across 57 countries and is dedicated to social and environmental responsibility through initiatives like Data for Good. Nielsen's goal is to empower businesses with the data they need to optimize their marketing efforts and stay ahead in the media landscape.

Company Stage

Series B

Total Funding

$45.1M

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • The acquisition by Evergreen and Brookfield-led consortium for $16 billion indicates strong investor confidence and potential for strategic growth.
  • Partnerships with major companies like P&G and TikTok enhance Nielsen's credibility and expand its influence in diverse markets.
  • The launch of initiatives like the Diverse Media Equity program and Nielsen Impact Score demonstrates the company's commitment to innovation and social responsibility.

What critics are saying

  • The integration of acquisitions like Telephia could pose challenges in aligning different corporate cultures and technologies.
  • Dependence on large clients and partnerships may expose Nielsen to risks if these relationships deteriorate.

What makes Nielsen unique

  • Nielsen's dual focus on media and consumer packaged goods markets allows it to provide comprehensive insights across multiple industries, unlike competitors who may specialize in only one area.
  • The company's proprietary data integration with other data sources offers a more holistic view of consumer behavior and market trends, setting it apart from firms with less robust data capabilities.
  • Nielsen's global reach, covering over 90% of the world's population, provides unparalleled market insights that are difficult for regional competitors to match.