Director – Analytics & CRM

Place in the Organization

At uniQure, we are delivering on the promise of gene therapy and delivering hope for patients facing urgent unmet medical needs. Every role in our organization carries profound purpose; whether you're in research, operations, access, or support, your contributions impact patients. We are seeking passionate professionals who thrive in high-stakes environments, uphold rigorous quality standards, and share our relentless commitment to transforming the lives of patients. Join us in making the impossible possible, where your expertise becomes a catalyst for life-changing treatments.

The Director, Analytics & CRM, will be a strategic and results-driven leader. This role will be responsible for leading broad business analytic services that will provide insights to support our strategy and its ongoing execution. The Director, Analytics &
CRM, will provide strategic direction by transforming raw data into clear, actionable insights. This position will collaborate closely with senior leadership as well as Commercial, Market Access, and Medical teams. We anticipate that this role will require up to 15% travel, including to our Lexington office.

Key result areas (major duties, accountabilities and responsibilities)

Data Analytics:

• Leverage data analytics tools to generate actionable insights on market landscape, product performance, brand strategy, and competitive dynamics. Translate findings into strategic initiatives.
• Utilize data science techniques for advanced analytics to aid in field force targeting, patient identification, and HCP referral networks.
• Lead launch performance analytics including patient funnel tracking, treatment rates for accounts, and revenue metrics.

CRM:

• Business owner for commercial/medical Veeva platform
• Oversee the integration of Veeva data with sales and claims data
• In conjunction with the field effectiveness team, recommend scope and requirements for CRM system and optimize the use of CRM data

Patient Access:

• Leverage an in-depth understanding of managed care as a customer, to inform data-based decisions for managed care strategy.

Reporting

• Develop and maintain PowerBI dashboards to communicate performance against KPIs; identify appropriate KPIs to meet business goals
• Perform ad hoc analyses on data sources

Data Strategy:

• Advise on which commercial data sources to utilize and procure to answer business questions, utilizing innovative data sources as technology evolves
• Ensure the data architecture is optimal for commercial KPIs and reporting, including hierarchies of accounts and HCP NPI account linkages
• Partner closely with IT to establish and maintain robust data lake connectivity and scalable data infrastructure, ensuring seamless access to high-quality, integrated data assets that drive analytics

Team Leadership & Development:

• Lead, mentor, and develop an analytics team member.
• Foster a collaborative, innovative, and results-driven culture within the team.

Cross-functional Collaboration:

• Partner closely with Commercial, Medical Affairs, Market Access, Finance, Business Development, and other departments to support business objectives, launch planning, and market access efforts.
• Foster a culture of alignment and accountability.

Qualifications & Skills

• Bachelor’s degree required (advanced degree preferred).
• 10+ years of progressive experience in data analytics and reporting, preferably within the pharmaceutical or biotech industry.
• Proven track record in the rare disease space is preferred.
• Substantial hands-on experience with multiple pharmaceutical data sources and platforms (e.g., Komodo, IQVIA, other specialty/claims data providers, Veeva).
• Proficiency using SQL and/or Python to query and manipulate data in cloud environments (e.g., Snowflake, Microsoft Fabric).
• Strong analytical and data interpretation skills.
• Strategic mindset with a bias for action and results.
• Comfortable working in a dynamic, fast-paced environment and leading crossfunctional initiatives.
• Challenges the Status Quo with the mindset of disrupting business as usual.
• Proven ability to lead teams, develop talent, and work cross-functionally.
• Ability to build and develop a strong team with a ‘one uniQure’ mindset.
• Excellent communication and presentation skills, with the ability to engage with internal and external stakeholders at all levels.
• Highly collaborative, results-driven, and adaptable to change.
• Passion for advancing innovative therapies and making a difference in patients' lives.

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US Salary Range 205000 - 265000 USD