Full-Time

Senior Marketing Manager

Enterprise

Confirmed live in the last 24 hours

Trustpilot

Trustpilot

1,001-5,000 employees

Online platform for consumer reviews

Consulting
Consumer Software

Senior

London, UK

Hybrid role requiring a minimum of 2 days per week in the London office.

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Requirements
  • Proven experience in a B2B marketing role, specialising in Enterprise marketing spanning demand generation and lifecycle marketing
  • Ability to operate in a high-performance, commercial environment and endeavor to continuously learn and improve
  • Proven experience in building and executing B2B campaigns in a SaaS business - with demonstrable strong ROI
  • Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
  • A hands-on methodology that effectively addresses both high-level strategy and ground-level tactics
  • Hands-on knowledge of a marketing automation platform, CRM systems, and digital platforms
  • Displays a lively approach, with an inclination towards positive action and taking ownership
  • Solid stakeholder management skills and the ability to influence others - regardless of seniority or department.
Responsibilities
  • Own and deliver an ‘always-on’ multi-channel Enterprise strategy with a clear focus on brand positioning, growth, and ROI across acquisition and retention.
  • A channel strategy to enlarge the reach of our Enterprise acquisition and retention marketing strategy, particularly analysing and testing new channels - including events, email, digital, and content.
  • Oversee the day-to-day ABM program, execution, and reporting, working with our agency to optimise and scale the program. This will be led and executed in collaboration with our marketing agency.
  • A close partnership with Enterprise Commercial functions to align on goals and maximise the effectiveness of campaigns.
  • Partner with marketing functions across Digital, Product & Audience, and Partner Marketing to represent the UK market in developing the value proposition, E2E customer experience, and growth levers.
  • Take full responsibility for each of your campaigns; delivering on time and on budget, with clear ROI or other metrics.

Trustpilot connects consumers with businesses through customer reviews, allowing individuals to share their experiences about various products and services. This platform helps other consumers make informed decisions while encouraging businesses to enhance their offerings based on feedback. Trustpilot serves a wide range of clients, including consumers and businesses, and operates globally, making it accessible to everyone. The platform is free for consumers to write and read reviews, while businesses can subscribe to paid services that offer features like analytics and review management tools. Trustpilot maintains the integrity of its reviews through transparency measures, such as its Transparency Report, which builds trust among users. The goal of Trustpilot is to facilitate better purchasing decisions for consumers and help businesses improve their services through valuable customer feedback.

Company Stage

IPO

Total Funding

$173.8M

Headquarters

Copenhagen, Denmark

Founded

2007

Growth & Insights
Headcount

6 month growth

4%

1 year growth

11%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Trustpilot's recent leadership hires from Adobe and Prosus Group signal a strong focus on strategic growth and revenue optimization.
  • The removal of 3.3 million fake reviews in 2023 underscores Trustpilot's dedication to maintaining the integrity and trustworthiness of its platform.
  • Partnerships with companies like Concept Management Ltd and VizyPay highlight Trustpilot's reputation as a trusted platform for genuine customer feedback.

What critics are saying

  • The competitive landscape with players like Yelp and Google Reviews could limit Trustpilot's market share and growth potential.
  • Maintaining the authenticity of reviews is an ongoing challenge that could impact user trust if not managed effectively.

What makes Trustpilot unique

  • Trustpilot's commitment to transparency, exemplified by its Transparency Report, sets it apart in the crowded review platform market.
  • The platform's global reach and open access for both consumers and businesses make it a versatile tool for a wide range of users.
  • Trustpilot's subscription services for businesses, offering advanced analytics and review management tools, provide added value beyond basic review functionalities.

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