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Tencent

Global tech conglomerate: social, gaming, cloud

Marketing Manager

Marketing Generalist & ManagementUpdated on Oct 29
Full-timeShenzhen, Guangdong Province, ChinaNo salary listedIn-person

About the Job

Requirements

  • Bachelor's degree or above.
  • At least 3 years of KOL promotion or marketing experience; gaming industry experience is preferred.
  • Strong execution and organizational skills, with the ability to independently manage the full process from outreach to content delivery.
  • Fluent English for use as a working language.
  • Passion for the gaming industry and the ability to identify and evaluate high-quality gaming content creators.
  • Strong learning ability and an active interest in exploring new platforms, formats, and markets.

Responsibilities

  • Lead proactive outreach to regional gaming product KOLs and content creators and develop creator resources; build a tiered creator database covering top, mid-tier, and emerging creators to develop a dedicated content creator network for each product.
  • Participate closely in product release planning, develop promotion plans, write high-quality content briefs, and oversee content production and publication to achieve both brand awareness and player conversion goals.
  • Develop KOL relationships and long-term operations, advance partnerships toward ongoing KOC engagement, build strong relationships with leading creators, and gradually establish a dedicated brand-owned content ecosystem.
  • Monitor regional industry developments and regularly provide market insights on player preferences, competitor activity such as leading product partnerships, representative collaboration cases, and market trends.

Desired Qualifications

  • Gaming industry experience.
  • Russian language ability.

About the Company

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Tencent

Global tech conglomerate: social, gaming, cloud

Tencent is a Chinese tech group that runs major consumer platforms, online gaming, music and video streaming, fintech services, and cloud/enterprise software. Its products include Weixin/WeChat and QQ for messaging and social features with integrated payments, Tencent Cloud for AI and cloud infrastructure, and a large portfolio of games (in-house titles and stakes in studios like Riot Games and Epic Games). It differentiates itself through a massive global user base, a broad, interconnected ecosystem, and deep investments across gaming, media, fintech, and cloud, creating synergies across consumer and enterprise offerings. Its goal is to connect people and businesses through a comprehensive digital platform, expanding its services and AI-powered tools at scale.

Company size
10,001+
Company stage
IPO
Headquarters
Shenzhen, China
Founded
1998

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