Social Media Coordinator

The Opportunity 

At Potomac, we’re not for everyone—and that’s by design. We attract people who think critically, communicate clearly, and execute with urgency. People who care deeply about their work and don’t need handholding to make things happen.  

We’re a boutique tactical asset manager with a differentiated product that serves the independent broker-dealer and RIA channel  

Headquartered in Bethesda, MD, we combine institutional-grade investment expertise with a quantitative process that is Built to Conquer Risk®.  

Summary 

As Social Media Coordinator at Potomac, you will keep our social presence running on time and on brand. You will schedule and publish organic content across [LinkedIn, YouTube, Facebook, X, and other priority platforms], turn approved assets into platform-ready formats and keep the content queue moving through brand and compliance review. You will work with the Potomac Social and Brand team to manage and maintain social content calendars as well as brand standards and best practices are upheld across platforms to captivate new audiences and elevate brand visibility.

This role requires an organized social media coordinator who can keep a high-volume, multi-platform publishing schedule on track. a complex content production and distribution schedule for social content. You will work closely with the Director of Brand Strategy to serve as content coordinator for our brand and leadership personas.

We also use the Entrepreneurial Operating System (EOS) to keep teams focused and accountable, helping us identify and address challenges and opportunities effectively.

You’ll work collaboratively to coordinate both content creation and asset deployment across social channels.

This role is 100% onsite in Bethesda, MD.

What You’ll Do

• Coordinate and publish approved content across Potomac’s brand and leadership channels.

• Support campaign execution by preparing assets, schedules and platform specs for campaigns led by Platform Strategy and Brand Strategy.

• Work closely with project managers, designers, video producers, and digital marketers to ensure that campaigns are executed smoothly across channels.

• Manage and maintain the social content calendar, ensuring strategic timing and consistency across campaigns.

• Monitor content performance metrics and audience feedback to refine strategy and improve impact.

• Monitor comments and messages and route anything sensitive to the right owner.

• Flag content that falls outside pre-approved formats before it's published.

Who You Are

• A detail-oriented and technically experienced social content coordinator, who’s excited to work with top leadership and creatives in one of the fastest growing firms in the industry.

• A natural collaborator who can communicate clearly about timelines and risks, juggle multiple projects, and keep cool under pressure.

• A detail-oriented person who sees the big picture but never misses the small stuff.

• An experienced social media marketer, building both individual account followers and brand audiences.

• Basic video and graphics editing for short-form social content.

Qualifications 

Required

• 2+ years of experience in content calendar management, social media distribution, or related roles.

• Proven project management track record managing multiple channels.

• Strong organizational, time management, and communication skills.

• Experience with CRM platforms (HubSpot) as well as analytics and social media management tools.

• Expertise with LinkedIn audience building.

• Strategic mindset with a hands-on attitude — ready to ideate, execute, and optimize.

Preferred

• Experience working in or adjacent to RIA, asset management, or compliance environments.

• Proficiency in the use of Sprout Social or comparable.

• Familiarity with LinkedIn Ads.

• Basic web administration experience.

Potomac is not your typical asset manager. We cut through the industry BS with brutal transparency and an obsession with execution. If you’re looking for a slow pace and low volume, this isn’t for you. 

If you want to drive, build, and scale, this is your shot. 

Benefits:

• Medical insurance
• Vision insurance
• Dental insurance
• Health savings account option
• 401(k) & other retirement benefits
• Paid maternity leave
• Paid paternity leave
• Commuter benefits
• Disability insurance
• Paid time off

The pay range for this role is:

60,000 - 80,000 USD per year