Director of Sales & Marketing
The Archetype Strategy
Director of Sales & Marketing
The Archetype Strategy
Data center cabling and workforce services
Location: Remote (U.S. preferred) — Travel Required
Company: Archetype Infrastructure Solutions
Archetype Infrastructure Solutions is a fast-growing firm specializing in telecommunications and structured cabling solutions. We deliver mission-critical infrastructure to support modern businesses and organizations in construction, utilities, and civil engineering. Our services include:
Fiber Optic Services — Splicing, termination, testing, and maintenance.
Low Voltage Cabling — Structured cabling, Cat5e/6/6a, and backbone solutions.
Distributed Antenna Systems (DAS) — Enhanced wireless coverage and network expansion.
Wi-Fi & Network Solutions — Installation and optimization of wireless networks.
Data Center & Server Room Infrastructure — Rack and cabinet installations, power management, and cooling solutions.
We are building a reputation for reliability, innovation, and results, and we’re now ready to scale.
We are seeking a Director of Sales & Marketing to take full ownership of our growth strategy. This leader will design and execute the go-to-market plan, expand brand visibility, and generate inbound client interest — all while enjoying the flexibility of a remote role with the excitement of in-person travel for client engagement, networking, and industry events.
Develop and execute a sales strategy targeting mid-market and enterprise clients across telecom, data infrastructure, and construction.
Own the full sales cycle: prospecting, pitching, negotiating, and closing.
Build and manage a pipeline of qualified opportunities.
Over time, hire and mentor a small team of sales/business development professionals.
Launch marketing campaigns that clearly communicate our telecom and infrastructure solutions.
Build case studies and client success stories that highlight our fiber, cabling, DAS, Wi-Fi, and data center expertise.
Manage online presence (LinkedIn, SEO, website) to ensure Archetype is discoverable and trusted.
Explore partnerships, industry events, and PR opportunities to position Archetype as a leader in telecom and cabling solutions.
Partner with company leadership to define growth targets and priorities.
Establish KPIs for sales and marketing performance and provide regular reports.
Identify new markets, verticals, and opportunities for expansion.
5–10 years of experience in B2B sales, business development, or marketing, ideally in telecommunications, infrastructure, or industrial services.
Proven track record of building and closing pipelines from scratch.
Strong understanding of digital marketing and inbound lead generation.
Entrepreneurial, hands-on, and comfortable working in a growing company environment.
Exceptional communication and relationship-building skills.
Willingness to travel regularly for client meetings, conferences, and industry events.
Bonus: Existing network of telecom, construction, or IT infrastructure contacts.
Data center cabling and workforce services
The Archetype Strategy is a structured-cabling, low-voltage, and infrastructure workforce contractor. It supplies skilled labor and project execution for data centers, communications systems, access control, electronic security, and large infrastructure programs. The company works with general contractors, electrical contractors, and technology integrators that need site staffing or full-scope labor deployment. Its operating model combines recruiting with field supervision, project coordination, safety, and technical installation. Roles include cable installers, fiber technicians, low-voltage specialists, project managers, recruiters, and operational support staff.
Explore more opportunities at The Archetype Strategy