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Kwalee

Makes and publishes mobile and PC games

Senior Social Media Manager

Social Media Strategy & ManagementConfirmed live in the last 24 hours
Full-timeRoyal Leamington Spa, UKNo salary listed

About the Job

Requirements

  • Proven experience in a Social Media Manager role, with deep expertise in social media platform dynamics, content creation, trends, and video game culture.
  • Experience setting and meeting key performance indicators and connecting them to key business metrics for both inputs and outputs.
  • Proven people-management experience, including leading, delegating, mentoring, and developing team members.
  • Ability to organize workloads effectively and meet deadlines reliably.
  • Ability to convey complex ideas with strong attention to detail.
  • Ability to design, implement, and optimize processes to achieve key objectives.
  • Ability to prioritize based on effort, impact, and business value.

Responsibilities

  • Maintain and update the overall go-to-market process workflow across planning, announcements, grind, launch, and post-launch phases.
  • Manage administration, access, and configuration of social media tooling, such as Sprout Social.
  • Develop and maintain key performance indicators for social media operations across products and potential PC and Console brand initiatives.
  • Maintain best practices in communications with external stakeholders, including developers and agency partners, and internal stakeholders, including quality assurance, production, and product marketing.
  • Communicate weekly collective priorities within the team where appropriate for specific games.
  • Ensure social media planning complements community planning and continually improve agreed process and communication standards within the Community & Social Media team.
  • Coordinate portfolio-wide forward planning, scan active projects for risks, resource conflicts, bottlenecks, and opportunities, and agree priorities with the team.
  • Delegate games from the portfolio and distribute them to the social media team as appropriate.
  • Oversee workflow and weekly team priorities, assess bandwidth, and focus on meeting key performance indicators.
  • Mentor team members on game-related content creation, development, engagement, moderation, and stakeholder management.
  • Manage allotted games by building, monitoring, and engaging their communities throughout the game lifecycle, and cover for direct reports when required.
  • Develop social media plans that engage and excite players across key games, working with development teams to define and measure success metrics.
  • Build strong relationships with internal and external stakeholders across key games.

About the Company

Kwalee

Makes and publishes mobile and PC games

Kwalee develops and publishes mobile games, creating original titles and releasing titles from third-party developers. Its games rely on simple mechanics aimed at mass appeal, with hyper-casual hits like Draw it and Bake it driven by a data-driven approach that analyzes market trends and user engagement. Unlike others, Kwalee combines in-house development with a publishing program that supports independent studios with marketing, monetization, and game-design guidance, and it operates globally with offices in the UK, India, China, and Portugal. Its goal is to grow a large catalog of free-to-play games that generate revenue through ads and in-app purchases while expanding reach across a global audience and deepening player engagement.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Radford Semele, United Kingdom
Founded
2011

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