Media Planning and Buying - Planning

Agency:

Hearts & Science

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‐to‐day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.



Qualifications

1+ of experience with offline and digital media planning

A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital

Strong task management and interpersonal communication

Ability to collaborate and work as part of a team

Strong presentation skills

Strong organizational skills

Excellent skills in MS Office (Excel, Word, PowerPoint)

Basic knowledge of 3rd Party AdServing

Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools



Responsibilities

Participate in an audience-first strategic planning philosophy

Seek a consumer-centric view in all strategic thinking

Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner

Provide point-of-view on various offerings in the marketplace

Participate in brainstorming sessions

Create media plan recommendations and alternatives

Select media vehicles and determine scheduling

Investigate creative, innovative approaches to strategically reach the target consumer

Analyze competitive activity in the marketplace

Execute the media plan

Recommend optimizations after reviewing the campaign results

Generate tactical alternatives based on client needs and requests

Measure media performance to determine the extent to which the original objectives and strategies were met

Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems

Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans

Study demographic data and consumer profiles to identify desired target audiences

Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Have a complete grasp on budgets and revenues

Illinois: $40,000.00-$75,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

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