Full-Time

Growth Marketing Manager

Bloom

Confirmed live in the last 24 hours

SWORD Health

SWORD Health

501-1,000 employees

Digital platform for home-based rehabilitation

Healthcare

Mid

No H1B Sponsorship

Remote in USA

Category
Growth Marketing
Growth & Marketing
Required Skills
Mixpanel
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 3+ years of hands-on full funnel growth marketing experience, including copywriting, with a focus on email or direct mail customer acquisition at a B2C or B2B2C high growth start-up (preferably early-stage) or top tier consulting company or agency
  • In or ability to work EST or CST time zone hours
  • Deep expertise in analytical tools including Looker and Google sheets. Knowledge of statistical principles and test design. Mixpanel experience a huge plus.
  • Strong written and verbal communication skills and the ability to work effectively with cross-functional teams and influence external Clients
  • Self motivated with a bias for action
  • Equally comfortable developing and executing strategies that drive enrollments and member activations and creating copy that drives action
  • Positive, can do attitude
  • Creative and analytical thinker - constantly using data to identify new high impact opportunities to test and drive Bloom enrollments
  • Knowledge of email acquisition and digital marketing best practices. Highly motivated to learn new platforms and technologies to carry out dynamic marketing programs
  • Extremely proactive, and adaptable to a fluid environment
  • Track record producing a high volume of marketing campaigns and thrives in a fast-moving high growth environment
  • Deep passion for solving problems and improving women’s health.
Responsibilities
  • Develop and execute high impact B2C customer acquisition campaigns, including content creation, across channels to drive member enrollments for Bloom. Channels can include email, direct mail, webinars, social media posts, fliers, Client channels and more.
  • Design and execute data-driven marketing experiments to improve enrollment conversion rate across channels
  • Measure and analyze performance of tests and top Client initiatives to identify areas of improvement and iterate.
  • Develop and execute member engagement and activation campaigns to increase program starts, completion and clinical outcomes.
  • Liaise with Customer Success to identify and influence top Client opportunities to drive enrollments
  • Analyze key marketing channel performance including website/landing pages, email, direct mail and webinars and overall business performance to identify growth opportunities
  • Create 2025 marketing calendar, including key campaigns and product GTM
  • Work cross-functionally with internal Design team, Marketing Operations, Growth Marketing, Brand Marketing, Data, Customer Success, Bloom Clinical and Operations teams.
  • Ensure flawless campaign execution, adhering to Sword’s rigorous standards.

SWORD Health specializes in physical rehabilitation for musculoskeletal disorders (MSDs) through its product, the Digital Therapist. This platform combines technology with real physical therapists to guide patients through home-based rehabilitation exercises, providing real-time feedback for correct performance. By allowing patients to recover at home, SWORD Health reduces the need for clinic visits, making rehabilitation more convenient and cost-effective. The company aims to improve patient outcomes while delivering value to insurers and healthcare providers.

Company Stage

N/A

Total Funding

$319.1M

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

1%

1 year growth

13%

2 year growth

31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The recent $130 million funding round and a valuation increase to $3 billion highlight strong investor confidence and financial stability.
  • Strategic partnerships with major players like Teladoc Health and Costco Health Solutions expand SWORD Health's market reach and credibility.
  • The appointment of David Cohen as Chief Revenue Officer, with his extensive experience at LinkedIn, is likely to accelerate commercial growth and market penetration.

What critics are saying

  • The competitive landscape in digital health and physical rehabilitation is intensifying, requiring continuous innovation to maintain a leading position.
  • Integration of advanced AI solutions like Phoenix may face adoption challenges among patients and healthcare providers, potentially slowing growth.

What makes SWORD Health unique

  • SWORD Health's Digital Therapist uniquely combines advanced technology with real physical therapists, offering a hybrid approach that enhances treatment efficacy and patient engagement.
  • The company's focus on home-based therapy with real-time feedback sets it apart from traditional in-clinic rehabilitation services, providing convenience and cost savings.
  • SWORD Health's AI-driven solutions, like the Phoenix AI assistant, further differentiate it by integrating natural conversation capabilities into physical therapy, enhancing user experience and adherence.

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Benefits

A stimulating, fast-paced environment with lots of room for creativity

A bright future at a promising high-tech startup company

Career development and growth, with a competitive salary

The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare

A stimulating environment with room for creativity - fast-paced, fun, and energetic startup

A flexible environment where you can control your hours (remotely) with unlimited vacation

Access to our health and well-being program (digital therapist sessions)