Full-Time

Business Acquisition Strategist

SF

Confirmed live in the last 24 hours

Persona

Persona

201-500 employees

Provides identity verification tools for businesses

Enterprise Software
Cybersecurity

Compensation Overview

$60k - $80kAnnually

+ Commission

Entry

San Francisco, CA, USA

Requires in-office presence Tuesday-Thursday, with Monday and Friday optional.

Category
Business Development
Business & Strategy
Requirements
  • Experience – A lot of experience isn’t needed. We can teach you the fundamentals of customer acquisition. But we can’t teach you how to be innately driven to solve really tough problems. We need someone with that drive.
  • Curiosity – You’re hungry to learn new things, see different perspectives, and conquer fresh challenges. You're excited to work across diverse teams and understand how technical solutions solve real business problems.
  • Technical Aptitude – You enjoy solving complex problems and genuinely want to understand how technology can make prospective customers' lives better, especially when working with technical products.
  • Relationship-Building Skills – You're naturally great at reading people, building trust quickly, and turning skeptics into champions. You know how to navigate complex deals while keeping everyone excited about the path forward.
  • Outstanding Communication – You can break down technical concepts in a way that makes sense to everyone, whether they're engineers or executives, and you communicate clearly in conversations and writing (whether it be Notion, Apollo, Slack, or SFDC).
  • Growth Mindset – You're adaptable and driven to outperform. You take feedback well and are always looking to level up, thriving in a fast-paced, collaborative environment.
Responsibilities
  • You’ll play a key driver in our revenue growth, leading new customer acquisition through a consultative approach, and helping expand Persona’s footprint in key markets.
  • You’ll partner directly with our COO, VP of Sales and sometimes even our Founders, leveraging their expertise to move faster and win bigger.

Persona focuses on making online identity verification more user-friendly and secure. The company provides businesses with tools to confirm the identities of their users, which helps create a safer online environment. Their products include Web and iOS SDKs that allow companies to easily integrate verification processes into their platforms. These tools operate in two modes: production mode for live data and sandbox mode for testing with sample data. Persona differentiates itself from competitors by emphasizing reliability and uptime, which are critical for businesses that need real-time verification. The company's goal is to enhance online security and reduce fraud by providing dependable identity verification solutions.

Company Stage

Series C

Total Funding

$211.6M

Headquarters

San Francisco, California

Founded

2018

Growth & Insights
Headcount

6 month growth

9%

1 year growth

19%

2 year growth

46%
Simplify Jobs

Simplify's Take

What believers are saying

  • Persona's innovative solutions like the Know Your Seller (KYS) tool help marketplaces comply with new regulations, potentially increasing demand for its services.
  • The launch of advanced tools like Graph for fraud detection and link analysis positions Persona as a leader in combating sophisticated online fraud.
  • Strategic partnerships and collaborations, such as with AtData and Sentilink, enhance Persona's service offerings and market reach.

What critics are saying

  • The identity verification market is highly competitive, with established players like Trulioo posing significant challenges.
  • Legal issues, such as the class action lawsuit involving DoorDash drivers, could harm Persona's reputation and client trust.

What makes Persona unique

  • Persona's focus on humanizing online identity verification sets it apart in a market often dominated by purely technical solutions.
  • The company's comprehensive suite of tools, including Web and iOS SDKs, allows seamless integration into client platforms, enhancing user experience and operational efficiency.
  • Persona's partnerships with companies like AtData and Sentilink bolster its capabilities in fraud prevention, making it a more robust solution compared to standalone identity verification services.

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