Full-Time
Video Editor
Posted on 11/19/2024
Cirkul
201-500 employees
Customizable hydration system with flavor cartridges
Mid
Tampa, FL, USA
- 3+ years experience as a Video Editor for video and photos, ideally for consumer brands
- Experience with a wide variety of paid video ad content: Commercials, Product Launch Videos, UGC and Mash Ups.
- Skilled and well-versed in best practices across all social media platforms including YouTube, Snapchat, TikTok, Facebook, and Instagram. (Broadcast is a plus)
- Expertise in Adobe is required
- Thorough understanding of social media platforms, trends, and best practices.
- Excellent attention to detail and a high level of creativity
- Proven track record in working cross-functionally to create best in class content for various online and social media platforms
- Highly self-motivated and self-directed in your work with a bias towards action and a willingness to take on tasks no matter how big or small
- Ability to thrive in a fast paced, start-up environment
- Edit and enhance video content for social media platforms, with an emphasis on performance driven paid video ads.
- Prepare edited content for publishing, ensuring it meets platform requirements and is ready for scheduling posts at optimal times.
- Review to ensure accuracy, brand consistency, and adherence to Cirkul's standard.
- Identify and correct grammatical errors, spelling mistakes, and any other issues that may impact the quality of the content.
- Optimize content for different social media channels, considering platform-specific best practices.
- Stay updated on emerging trends in social media and incorporate innovative editing techniques to enhance content.
- Work closely with the creative team, marketing team, content creators, and other stakeholders to develop compelling and cohesive social media campaigns.
- Monitor post-performance metrics and collaborate with key partners and team members to refine future content strategies.
- Ensure content aligns with brand guidelines and resonates with our target audiences through engaging and shareable content.
Cirkul offers a hydration system that allows users to personalize their water with various flavors and intensity levels. The system includes a reusable bottle and flavor cartridges, making it easier and more enjoyable for people to drink water. The bottles are made from BPA-free, shatter-proof plastic and come in different sizes, while the flavor cartridges offer over 100 options to suit different tastes. Cirkul targets health-conscious individuals, families, and children, aiming to increase water consumption by making it more appealing. Unlike competitors, Cirkul focuses on customization and convenience, with a business model that includes direct sales and subscription plans for ongoing product supply. The company's goal is to encourage healthier hydration habits by providing a fun and personalized drinking experience.
Company Stage
Series C
Total Funding
$108.4M
Headquarters
Tampa, Florida
Founded
2016
6 month growth
↑ 8%1 year growth
↑ 34%2 year growth
↑ 196%
Simplify's Take
What believers are saying
- Cirkul's partnership with USA Swimming boosts brand visibility and credibility.
- The $70M Series C funding round supports expansion and innovation efforts.
- Cirkul's expansion into 8 new beverage brands diversifies its product offerings.
What critics are saying
- Increased competition from established brands threatens Cirkul's market share.
- Consumer backlash against plastic bottles could impact sales despite being BPA-free.
- Supply chain disruptions may lead to flavor cartridge shortages or increased costs.
What makes Cirkul unique
- Cirkul offers a unique hydration system with customizable flavors and intensity levels.
- The company provides BPA-free, reusable bottles in various sizes for eco-conscious consumers.
- Cirkul's subscription model ensures a steady stream of recurring revenue from loyal customers.
Help us improve and share your feedback! Did you find this helpful?