Group Head of Commercial Analytics

Overview

PURPOSE & IMPACT: Nomad Foods is transforming its commercial capabilities through the deployment of best-in-class commercial technology, analytics and business processes across Europe. The Head of Commercial Analytics is responsible for leading the strategy, governance, operating model and adoption of commercial systems and analytics capabilities that enable superior commercial decision-making and execution across all markets.  The role leads a team of Commercial Product Owners and senior analysts responsible for Trade Promotion Management , Sales CRM and associated commercial capabilities. The role ensures systems, data, processes and governance operate effectively across markets while driving standardisation, adoption and continuous improvement.

Responsibilities

Commercial Systems & Product Ownership

• Own the strategic roadmap, governance and continuous improvement of Nomad Foods' commercial technology ecosystem, ensuring solutions support current and future commercial capabilities
• Lead and develop the Commercial Product Ownership team, establishing clear priorities, delivery plans and performance expectations
• Act as the senior business owner for commercial systems, ensuring platforms are aligned to business processes, user requirements and strategic objectives
• Drive adoption and effective utilisation of commercial systems across all markets, embedding standardised ways of working and best practice processes
• Establish governance frameworks that balance market requirements with enterprise-wide standardisation and scalability
• Partner closely with Commercial, Finance, Supply Chain and IT teams to prioritise system investments and enhancements
• Manage relationships with external technology providers and implementation partners, ensuring delivery of agreed service, capability and value outcomes
• Ensure commercial systems remain fit for purpose, scalable and capable of supporting the evolving needs of the business

Commercial Analytics & Revenue Growth Management (RGM)

• Lead the development of Nomad Foods' commercial analytics and Revenue Growth Management capability, embedding data-driven decision making across the organisation
• Define and deliver the analytics agenda supporting pricing, promotional effectiveness, trade investment optimisation, assortment, mix and customer profitability
• Develop common RGM methodologies, measures and analytical frameworks to support consistent decision making across all markets
• Generate actionable insight that identifies opportunities to accelerate net sales growth, improve gross margin and increase return on commercial investment
• Partner with Commercial, Category and Finance teams to evaluate strategic growth opportunities and quantify business impact
• Develop predictive analytics and scenario-modelling capabilities that support annual planning, forecasting and commercial strategy development
• Champion the use of analytics within key business processes including pricing reviews, promotional planning, customer negotiations, IBP and strategic planning
• Build organisational capability in commercial analytics, ensuring insights are translated into tangible business actions and outcomes

Commercial Data Governance & Insight

• Define and lead the commercial data strategy, ensuring the business has trusted, consistent and accessible commercial data assets
• Establish and maintain a single source of truth for commercial performance, Revenue Growth Management and trade investment reporting
• Develop governance frameworks covering customer, product, pricing and promotional data, ensuring appropriate ownership and accountability
• Drive improvements in data quality, integrity and consistency across commercial systems and reporting platforms
• Partner with IT, Data & Analytics and Finance teams to improve data architecture, automation and reporting capabilities
• Establish common commercial KPIs, reporting standards and performance dashboards across all markets
• Enable self-service insight and reporting capabilities that improve decision-making efficiency and reduce manual reporting effort
• Ensure business leaders have timely, accurate and actionable insight to support commercial decision making and performance management

Leadership & Capability Building

• Lead, coach and develop the Commercial Analytics team
• Create a network of market super-users and subject matter experts
• Build organisational capability to ensure long-term sustainability and adoption
• Foster a culture of continuous improvement and collaborative working across markets

Vendor & Stakeholder Management

• Act as senior commercial owner for ther external technology partners
• Manage relationships with key vendors and implementation partners
• Influence senior stakeholders across markets to support standardisation and adoption initiatives
• Build strong partnerships across Commercial, Finance, Supply Chain and IT functions

Qualifications

• Significant experience in Commercial Analytics, Revenue Growth Management, Sales Strategy, Commercial Finance or a related commercial function within a multinational FMCG business
• Proven track record of leading and developing high-performing analytics, product ownership or business transformation teams
• Demonstrated experience building and embedding Revenue Growth Management capabilities across pricing, promotional effectiveness, trade investment optimisation and customer profitability
• Experience owning or leading Trade Promotion Management (TPM) solutions, preferably Exceedra or equivalent platforms
• Strong experience translating complex data and analytics into actionable commercial recommendations for senior leadership teams
• Experience leading large-scale business process, systems or commercial transformation programmes
• Experience operating in a complex, matrixed, multi-country organisation
• Strong understanding of commercial planning, customer management, trade investment and Integrated Business Planning processes
• Degree qualified in Business, Economics, Data Analytics, Mathematics, Finance or a related discipline (preferred)