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Hello Fresh

Meal-kit delivery service with subscriptions

Associate Director - Grocery Strategy

Procurement & SourcingUpdated on Nov 10
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • A bachelor's degree in Supply Chain, Business, or a related field is required.
  • Eight to ten years of progressive experience in procurement or supply chain is required.
  • Leadership experience managing teams, developing talent, and driving cross-functional initiatives is required.
  • Demonstrated success in supplier negotiations, cost savings delivery, and strategic sourcing execution in a fast-paced environment is required.

Responsibilities

  • Develop and execute a comprehensive sourcing strategy to support business goals around cost optimization, supply continuity, quality, and innovation.
  • Lead, mentor, and develop a high-performing team of category managers and sourcing professionals focused on grocery (dry goods) procurement.
  • Build and nurture strategic supplier relationships to enhance performance, foster innovation, and ensure long-term supply security.
  • Drive contract negotiations and cost reduction initiatives across categories, leveraging market insights and competitive sourcing tactics.
  • Own and manage the grocery procurement budget for respective categories, including forecasting, variance analysis, and reporting in alignment with finance and executive leadership.
  • Monitor macro trends and proactively develop risk management strategies to mitigate volatility and supply disruptions.
  • Partner cross-functionally with Procurement Operations, FSQA, Culinary, and Brand leadership to align procurement strategies with business needs and brand standards.
  • Collaborate with internal stakeholders to support new product launches, value engineering, and process improvement opportunities.
  • Develop and track key performance indicators for supplier performance, team output, and cost savings to ensure delivery of organizational objectives.
  • Support implementation of procurement systems and tools to improve process efficiency, data accuracy, and stakeholder visibility.
  • Champion data-driven decision-making and robust business intelligence practices within the team and across procurement functions.
  • Lead business reviews with key suppliers to monitor performance, address gaps, and identify future partnership opportunities.
  • Ensure compliance with regulatory and food safety standards in all sourcing decisions and supplier engagements.

Desired Qualifications

  • A master's degree is preferred.
  • Experience in grocery, ingredients manufacturing, or consumer packaged goods is preferred.

About the Company

Hello Fresh

Meal-kit delivery service with subscriptions

HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2011

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