Sales Enablement Program Coordinator

Department: Commercial Sales Enablement 

Location: Hybrid - Everett, WA

Reports To: Manager, Sales Enablement 

Region: Commercial Americas (with global collaboration)

Sales Enablement Program Coordinator

We are seeking a Sales Enablement Program Coordinator to drive the standardization and streamlining of processes across Fluke's Commercial Americas regions (Canada, United States, Central/South America). This role is approximately 30% strategic planning and 70% hands-on execution, focusing on developing and launching programs to enhance the effectiveness and success of the Commercial Americas sales teams. The ideal candidate will have a strong background in program management, process improvement, and a passion for empowering sales teams to achieve their full potential.

Key Responsibilities

Program Development and Execution (70%)

• Take strategic guidance to develop and scale sales enablement programs.
• Create detailed project plans, including timelines, milestones, resources, and deliverables, to ensure effective execution of go-to-market initiatives.
• Manage a repository of sales enablement resources, including playbooks, case studies, and best practices.
• Design and implement new initiatives that equip the sales organization to achieve higher performance and success.
• Support the development and delivery of initiatives, tools, and resources aimed at enhancing sales productivity.
• Create an ongoing series of standardized and simplification of high-leverage sales activities/programs.
• Interact with stakeholders at multiple levels and dynamically lead business and product teams to define and deliver solutions to establish standard processes.
• Act as a liaison between sales, marketing, product teams, and other stakeholders to enhance overall sales productivity.
• Partner with the Internal Communications lead to ensure new programs and process changes are communicated clearly to the field (this role builds the program; Internal Communications owns the messaging, all-hands calls, and internal sales meetings).
• Partner with the Training & Programming Manager when a program requires formal training or LMS-based content, supplying subject-matter input while the Training & Programming Manager owns curriculum design and delivery.

Continuous Improvement and Strategic Alignment (30%)

• Track and analyze sales performance metrics and KPIs.
• Provide regular reports on program performance and suggest areas for improvement.
• Stay informed about industry trends and best practices in sales enablement.
• Bring innovative ideas to the table and work with leadership to align them with organizational goals.
• Regularly assess the impact of sales enablement programs and make data-driven recommendations for enhancement.
• Balance strategic planning with hands-on execution to drive continuous improvement.
• Ensure that all sales enablement initiatives are aligned with the overall strategic goals of the organization.
• Provide strategic input and recommendations to leadership based on program outcomes and market trends.

Qualifications

• Bachelor's degree in business, marketing, or related field.
• Previous experience in sales, sales enablement, sales operations, or a related role preferred.
• This role requires a strong individual with high confidence to improve sales productivity.
• Proven track record of managing and optimizing sales programs and processes.
• Experience working in a global or regional capacity, with a focus on standardization and process improvement.
• The ability to plan and manage multiple parallel projects.
• Demonstrated success in driving adoption and utilization of sales tools and resources.
• Sales Experience: Understanding of the sales process and customer interactions.
• CRM Systems: Proficiency in using customer relationship management tools.
• Content Development: Ability to create compelling sales content (playbooks, case studies, program collateral — not formal training curriculum).

Personal Attributes

• Highly organized with strong attention to detail.
• Self-motivated and able to work independently as well as part of a team.
• Adaptable and comfortable in a fast-paced, dynamic environment.
• Strong leadership qualities and the ability to influence and drive change.
• Passionate about continuous improvement and empowering sales teams to succeed.