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Bertelsmann

Global media, services, and education conglomerate

Associate Marketing Manager - Mystery/Thriller/Fiction

Brand & Creative MarketingPosted on Nov 13
Full-timeNew York, NY, USA$70.5k /yr

About the Job

Requirements

  • 2–4 years of experience in digital or title marketing.
  • Organizational and project management skills with exceptional attention to detail.
  • Strong communication skills and confidence interacting across departments and with external partners.
  • Familiarity with Canva, TikTok, Instagram, and other digital marketing tools.
  • Ability to work both independently and collaboratively in a hybrid work environment.
  • A genuine passion for mystery, thriller, and suspense content.

Responsibilities

  • Lead, develop, and execute marketing campaigns for 8–10 suspense and commercial fiction titles each season, from launch through publication, with relevant backlist support.
  • Identify target audiences and develop creative approaches to reach readers across social media, digital communities, retail channels, and emerging platforms.
  • Contribute to social media strategy and influencer event programming.
  • Maintain awareness of trends in mystery and thriller, including BookTok, Bookstagram, Goodreads, Substack, and creator/influencer communities.
  • Build working relationships with authors, agents, influencers, and internal stakeholders to support campaign execution.
  • Analyze campaign performance and audience engagement metrics to optimize marketing strategy and identify growth opportunities.

Desired Qualifications

  • Collaborative, proactive, and adaptable approach to problem-solving and campaign management.

About the Company

Bertelsmann

Global media, services, and education conglomerate

Bertelsmann is a global media, services, and education group made up of eight autonomous divisions, including RTL Group, Penguin Random House, BMG, and Arvato. It operates across B2B and B2C markets, with activities in broadcasting, book publishing, music rights management, and business process outsourcing. Its products range from streaming subscriptions and printed books to logistics, CRM services, and AI-powered content and rights-management tools. The company differentiates itself through a decentralized, entrepreneur-led structure that reinvests profits into content and digital infrastructure via its Boost program, backed by private foundations and the Mohn family. It aims to grow organically and through selective acquisitions while leveraging large-scale data and cross-divisional synergies to deliver personalized content and service experiences at a global scale.

Company size
10,001+
Company stage
Debt Financing
Total funding
$1.4B
Headquarters
Gütersloh, Germany
Founded
1835

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