Public Relations Vice President
Cybersecurity
Posted on 12/2/2023
INACTIVE
Highwire

51-200 employees

Strategic communications agency for disruptive industries
Company Overview
Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.
Consulting

Company Stage

N/A

Total Funding

$1.2M

Founded

2008

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

7%

1 year growth

14%

2 year growth

32%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Communications
Journalism
Marketing
CategoriesNew
Journalism
Growth & Marketing
Requirements
  • A bachelor’s degree in journalism, communications, or a related field is required
  • Minimum 10 years experience in a senior management role either in-house or with an agency
  • Demonstrated skill and comfort in proactively building relationships with top-tier reporters and editors, and in successfully positioning subject matter with the media to achieve high-impact placements
  • Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media
  • Experience with social media influencer engagement, content campaigns, and media coverage amplification
  • Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance an organization’s mission and goals
  • Creative and thoughtful on how new media technologies can be utilized
  • Innovative thinker, with a track record for translating strategic thinking into action plans and output
  • Experience in building, mentoring, and coaching a team of communications specialists
  • Excellent judgment and creative problem-solving skills
  • Superior management skills; ability to influence and engage direct and indirect reports and peers
  • Self-reliant, good problem solver, results-oriented
  • Ability to make decisions in a changing environment and anticipate future needs
  • Excellent and persuasive communicator
  • Experience measuring the ROI of communications activities
  • Energetic, flexible, collaborative, and proactive; a team leader who can positively and productively impact both strategic and tactical finance, and administration initiatives
Responsibilities
  • Develop and implement an integrated strategic communications plan to advance brand identity
  • Create marketing/public relations strategy that will allow Highwire to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers
  • Identify challenges and emerging issues faced by the organization. Work with leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them
  • Serve as a spokesperson and lead point person on media interactions that help promote and/or impact the organization
  • Oversee the day-to-day activities of the communications function including budgeting, planning and staff development
  • As a member of the leadership team, be actively involved in diversity recruiting efforts and be involved in national diversity partnerships
  • Recruit and manage a communications team to support the development and execution of the communications strategy
  • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
  • Manage, mentor and develop staff using a supportive and collaborative approach on a consistent basis
  • Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals
  • Attend networking events, seminars and conferences, including out-of-hours, as required to maintain personal professional development and to build networking and new business contacts
Desired Qualifications
  • Experience in tech PR
  • Experience in cybersecurity
  • Experience in healthcare PR
  • Experience in B2B PR
  • Experience in crisis communications