Full-Time

Senior Manager

Mobile Growth Strategy

Confirmed live in the last 24 hours

Blizzard Entertainment

Blizzard Entertainment

5,001-10,000 employees

Develops and publishes video games

Entertainment
Gaming

Compensation Overview

$105.1k - $194.4kAnnually

+ Incentive Compensation

Senior

Irvine, CA, USA

Hybrid position based in Irvine, CA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • Bachelors degree in Marketing, Business, or a related field
  • At least 5-7 years of experience in digital marketing, with a strong focus on user acquisition in the mobile gaming or related digital entertainment industry
  • Track record of optimally running and scaling user acquisition campaigns with positive results
  • Deep understanding of digital marketing channels, analytics, and user behavior
  • Experience with mobile measurement partners like AppsFlyer and working inside ad platforms like Meta Ads, Tiktok, and Google Ads
  • Understanding of SKAN 4.0 measurement frameworks and guidelines
  • Strong analytical skills and ability to translate data into actionable insights
  • Excellent leadership and communication skills
Responsibilities
  • Develop and implement comprehensive user acquisition strategies that align with the company's goals and objectives
  • Collaborating across teams to create a framework for the Activation (Performance Marketing buying team) to operate against – including elements such as market priority, audiences, messaging, flighting/budget allocations, channel direction, UA vs re-engagement split, and KPIs
  • Partner with buying team to ensure channel mix and media plan align with strategic framework
  • Analyze market trends and performance to adapt strategies to increase opportunities
  • Use analytics tools to monitor campaign performance and user engagement
  • Leverage data to make informed decisions and refine marketing approaches
  • Provide regular reports on campaign performance, insights, and takeaways to senior management and partners
  • Work with Activation and Analytics teams to optimize campaign performance on an ongoing basis to ensure maximum return on investment
  • Oversee the user acquisition budget, ensuring optimal allocation of resources across various campaigns and platforms
  • Represent UA in cross-functional meetings, speaking to topics such as quarterly strategy, performance updates, or pitching new ideas
  • Champion a collaborative environment and strong working relationships with activation and partner teams
  • Work closely with other departments, including product management, brand marketing, product marketing, finance, and analytics, to ensure a cohesive approach to user growth
Blizzard Entertainment

Blizzard Entertainment

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Blizzard Entertainment develops and publishes video games, creating popular franchises like Warcraft, Overwatch, Diablo, and StarCraft. Their games are designed to provide engaging experiences for both casual and hardcore gamers. The company generates revenue through game sales, in-game purchases, and subscription services. What sets Blizzard apart from its competitors is its strong focus on quality and the immersive worlds it creates, which have garnered a loyal player base. The goal of Blizzard Entertainment is to craft genre-defining games that deliver enjoyable entertainment experiences to millions of players worldwide.

Company Stage

M&A

Total Funding

N/A

Headquarters

Irvine, California

Founded

1991

Simplify Jobs

Simplify's Take

What believers are saying

  • Nostalgia-driven content like Overwatch Classic shows potential for remastered game markets.
  • Cross-promotional events, such as Overwatch 2 and World of Warcraft, boost franchise engagement.
  • StarCraft II's major update indicates ongoing investment in legacy games.

What critics are saying

  • Recent layoffs may affect employee morale and operational productivity.
  • Over-reliance on nostalgia could hinder long-term player engagement.
  • CFO departure might lead to strategic and operational challenges.

What makes Blizzard Entertainment unique

  • Blizzard Entertainment excels in creating iconic video game universes like Warcraft and Overwatch.
  • The company is renowned for its high-quality, genre-defining gaming experiences.
  • Blizzard's strong global player base highlights its successful engagement strategies.

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Benefits

Comprehensive Medical, Dental, & Vision Plans

Health Savings & Flexible Spending Accounts

Critical Illness, Accident, & Whole Life Insurance

401(k) Retirements Savings Plan

529 College Savings Plan

Financial Wellness Programs & Resources

Paid Vacation, Holiday, & Float Days

Paid Leaves: Parental, Sick, Compassion