Full-Time

Senior Manager

Mobile Growth Strategy

Confirmed live in the last 24 hours

Blizzard Entertainment

Blizzard Entertainment

5,001-10,000 employees

Develops and publishes iconic video games

Entertainment
Gaming

Compensation Overview

$105.1k - $194.4kAnnually

+ Incentive Compensation

Senior

Irvine, CA, USA

Hybrid position based in Irvine, CA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Google AdWords
Data Analysis
Requirements
  • Bachelors degree in Marketing, Business, or a related field
  • At least 5-7 years of experience in digital marketing, with a strong focus on user acquisition in the mobile gaming or related digital entertainment industry
  • Track record of optimally running and scaling user acquisition campaigns with positive results
  • Deep understanding of digital marketing channels, analytics, and user behavior
  • Experience with mobile measurement partners like AppsFlyer and working inside ad platforms like Meta Ads, Tiktok, and Google Ads
  • Understanding of SKAN 4.0 measurement frameworks and guidelines
  • Strong analytical skills and ability to translate data into actionable insights
  • Excellent leadership and communication skills
Responsibilities
  • Develop and implement comprehensive user acquisition strategies that align with the company's goals and objectives
  • Collaborating across teams to create a framework for the Activation (Performance Marketing buying team) to operate against – including elements such as market priority, audiences, messaging, flighting/budget allocations, channel direction, UA vs re-engagement split, and KPIs
  • Partner with buying team to ensure channel mix and media plan align with strategic framework
  • Analyze market trends and performance to adapt strategies to increase opportunities
  • Use analytics tools to monitor campaign performance and user engagement
  • Leverage data to make informed decisions and refine marketing approaches
  • Provide regular reports on campaign performance, insights, and takeaways to senior management and partners
  • Work with Activation and Analytics teams to optimize campaign performance on an ongoing basis to ensure maximum return on investment
  • Oversee the user acquisition budget, ensuring optimal allocation of resources across various campaigns and platforms
  • Represent UA in cross-functional meetings, speaking to topics such as quarterly strategy, performance updates, or pitching new ideas
  • Champion a collaborative environment and strong working relationships with activation and partner teams
  • Work closely with other departments, including product management, brand marketing, product marketing, finance, and analytics, to ensure a cohesive approach to user growth
Blizzard Entertainment

Blizzard Entertainment

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Blizzard Entertainment develops and publishes video games, creating popular franchises like Warcraft, Overwatch, Diablo, and StarCraft. Their games are designed to provide engaging experiences for both casual and hardcore gamers. The company generates revenue through game sales, in-game purchases, and subscription services. Unlike many competitors, Blizzard focuses on crafting genre-defining games that have a lasting impact on the gaming community. The goal of Blizzard Entertainment is to deliver high-quality entertainment experiences that resonate with players around the world.

Company Stage

M&A

Total Funding

N/A

Headquarters

Irvine, California

Founded

1991

Simplify Jobs

Simplify's Take

What believers are saying

  • The relaunch of Blizzard's titles in China through the NetEase partnership could significantly boost player numbers and revenue.
  • The release of Diablo IV and the expansion of World of Warcraft with Dragonflight show Blizzard's ongoing commitment to delivering new content, which can attract both new and returning players.
  • Blizzard's ability to integrate cross-platform play and progression, as seen with Diablo IV, enhances the gaming experience and broadens its player base.

What critics are saying

  • Blizzard has faced controversies and declining player counts in some of its key titles, which could impact its reputation and player loyalty.
  • The competitive gaming market requires Blizzard to continuously innovate to maintain its position, which can be resource-intensive and risky.

What makes Blizzard Entertainment unique

  • Blizzard Entertainment's extensive portfolio of iconic franchises like Warcraft, Diablo, and Overwatch sets it apart from competitors who may lack such a rich history of beloved titles.
  • The company's ability to consistently innovate within its franchises, as seen with the upcoming Diablo IV and Overwatch 2, demonstrates a commitment to evolving gameplay experiences.
  • Blizzard's renewed agreement with NetEase to reintroduce its games to the Chinese market highlights its strategic focus on global reach and player engagement.

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Benefits

Comprehensive Medical, Dental, & Vision Plans

Health Savings & Flexible Spending Accounts

Critical Illness, Accident, & Whole Life Insurance

401(k) Retirements Savings Plan

529 College Savings Plan

Financial Wellness Programs & Resources

Paid Vacation, Holiday, & Float Days

Paid Leaves: Parental, Sick, Compassion