Instructional Designer - Customer Education & Enablement

Instructional Designer, Customer Education & Enablement (Manila)

As CreatorIQ's first dedicated Instructional Designer on the Customer Education & Enablement team, you will build an AI-enabled learning program from the ground up. You will set the standards others build on and use generative AI to produce learning at a pace a small team normally can't match. Working with subject matter experts across the company, you will create learning paths, certifications, onboarding curricula, videos, courses, in-app guidance, and workshops. Your work helps customers, partners, and team members get real value from our platform, measured by time to value, feature adoption, and certification attainment.

In this role, you’ll get to:

• Design eLearning, microlearning, instructional videos, interactive activities, scenario-based exercises, job aids, and performance support materials, including product walkthroughs, tutorials, and short explainers

• Create role-based learning paths for customer personas, partners, and global team members, mapped to the outcomes customers choose CreatorIQ for

• Build a certification program with assessments that measure real proficiency on platform workflows

• Develop onboarding curricula that fit our outcome-based implementation model, along with asynchronous learning and virtual and in-person workshops tailored to different roles and regions

• Partner with Product, Product Marketing, Customer Success, Implementation, Support, and other subject matter experts to capture the platform accurately, and work with Product Education to align training with documentation and releases

• Turn recurring support ticket themes into learning, embed education into onboarding milestones, and design in-app guidance with Product and digital adoption tools

• Use generative AI across the design lifecycle, from needs assessment and scripting to video production, assessment generation, and localization, with clear quality standards for human review, accuracy, and accessibility

• Build a modular, reusable content system that works for people and AI, so support bots, agent copilots, and AI tutors can retrieve it accurately and education ships alongside product releases

• Develop, publish, and maintain learning content in our LMS (Sana)

• Use product usage, support, completion, assessment, and feedback data to find where customers struggle, improve content, and report on learner readiness and program effectiveness

Who you are and what you’ll need for this position:

• Portfolio of learning experiences designed for adult learners, including video content, with evidence of the results they produced

• Command of adult learning principles and design frameworks such as ADDIE or SAM, and evaluation models such as Kirkpatrick, applied pragmatically

• Strong video production skills with tools such as Camtasia, Descript, or Synthesia, and authoring tools such as Articulate Rise 360

• Experience administering an LMS

• Experience building a customer academy, certification program, or structured learning paths for a complex platform

• Comfort using adoption and support data to form hypotheses and tie learning to measurable outcomes

• Ability to learn a complex product quickly and work with subject matter experts

• Strong writing, visual communication, organization, and project management skills, with the judgment to cut content that doesn't earn its place, and the ability to deliver projects without close oversight

• AI Strategic: Identifies, builds, or directs AI enabled workflows, automations, or systems that improve business processes beyond individual use and drive measurable impact.

Nice to have:

• Experience in martech, adtech, or creator marketing

• Experience with digital adoption platforms such as Pendo or Appcues

• Experience with AI-native learning platforms

• Experience with help centers such as Zendesk Guide

• Experience with no-code automation such as n8n

Please note: Our Philippines-based team members are employed through our BPO partner, Emapta, while working as dedicated members of the CreatorIQ team.

Confidence can sometimes hold us back from applying for a job. But there's no such thing as a 'perfect' candidate. Have 50% of the criteria? Excited about this opportunity? Interested about what we do at CreatorIQ? Please apply!

Who we are:

CreatorIQ is enterprise infrastructure for creator marketing, trusted by more than 1,300 of the world's leading brands and agencies, including Beiersdorf, Delta Air Lines, Dentsu, Google, Nestlé, and Wella. Powered by the Creator Graph®, CreatorIQ's proprietary AI and intelligence foundation grounded in over 11 years of data, it’s built for teams, agents, and the entire enterprise tech stack. With headquarters in Los Angeles and offices in Austin, London, Manila, New York, San Francisco, and Warsaw, CreatorIQ’s global team moves quickly and deliberately because we're setting the pace for an industry that's still being defined.

Learn more at www.creatoriq.com and follow us on LinkedIn and Instagram.

At CreatorIQ, different perspectives make our work better. The people we hire come from different backgrounds and think in different ways — and that's exactly what helps us connect with each other, and with the customers and creators we serve.We are committed to fostering an inclusive, equitable, and empowering work environment where everyone can thrive, regardless of race, ethnicity, gender, sexual orientation, age, religion, disability, or any other characteristic that makes us unique. By embracing our core values of being intentional, pursuing excellence every day, embracing the journey together, and being a good human, we create an atmosphere that promotes collaboration and growth. Join us to celebrate differences, innovate together, and be a part of a business that is disrupting the marketing industry.

AI Transparency Notice

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications and note taking during interviews. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please refer to our Global Candidate Privacy Notice.