Full-Time

Product Owner

Updated on 4/16/2025

Health-ecommerce

Health-ecommerce

51-200 employees

Online retailer for health and wellness products

Compensation Overview

$100k - $130k/yr

+ Bonus

Mid, Senior

Remote in USA

Must be able to work EST hours

Category
Technical Product Management
Product Management
Product
Required Skills
Power BI
Atlassian
SEO
Salesforce
JIRA
Confluence
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree in computer science, engineering, or business/marketing
  • Strong qualitative and quantitative analytical skills
  • Familiarity with Salesforce suite of products (SFCC, SFDC, and Mulesoft)
  • Strong writing and communication skills; ability to present to all levels of the organization
  • Impeccable prioritization and project management skills
  • Ability to learn quickly and adapt to changing market trends that will impact priorities
  • Exceptional strategic and creative thinker with ability to think tactically to deliver more complex features
  • Ability to identify opportunities and develop innovative solutions
  • Knowledge of Atlassian suite (JIRA, Confluence, etc)
Responsibilities
  • Collaborate with key cross-functional stakeholders to set and prioritize strategic initiatives that will increase key metrics (i.e., conversion, AOV, revenue, engagement) across com and hsastore.com sites.
  • Utilize qualitative and quantitative data-driven approach to prioritize feature delivery for the Engineering team; familiarity with analytics tools such as Google Analytics, Power BI, A/B testing and user testing strategies is a must.
  • Manage product roadmap and backlog, ensuring that initiatives are delivered on time and adhere to quality standards.
  • Lead requirements discovery, prioritization, and execution efforts, including partnering with Tech leads and/or 3rd party partners to design technical solutions, user story writing and user acceptance testing.
  • Project manage feature development and/or 3rd party integrations – define scope, establish timelines, coordinate go-to-market strategies with Marketing and/or Sales team, define any legal, compliance, data and general reporting needs, etc.
  • Establish success criteria for all delivered features, including SEO and page speed/site performance considerations; measure success according to established success criteria and evolve product roadmap and backlog based on findings.
  • Support Technology team in triaging and resolving production issues, as needed.

Health E Commerce operates as an online retailer focused on health and wellness products, particularly in the context of corporate wellness programs. The company simplifies the process for consumers to shop for and understand health products and services that are covered by pre-tax benefits and Medicare Advantage plans. Its main platform, WellDeserved, allows employees to easily access and utilize their wellness rewards. Health E Commerce generates revenue through its e-commerce sites, including FSAstore.com, and offers a private label line called Caring Mill, which not only provides eligible health products but also donates a portion of sales to the Children's Health Fund. The company distinguishes itself by combining e-commerce with a commitment to charitable causes, aiming to make health and wellness benefits more accessible and understandable for consumers.

Company Size

51-200

Company Stage

Series A

Total Funding

$3M

Headquarters

New York City, New York

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Telehealth market growth offers expansion opportunities for Health E Commerce's collaborations.
  • AI integration in e-commerce can enhance customer experience and engagement for the company.
  • Subscription-based models present potential for recurring revenue streams in health and wellness.

What critics are saying

  • CEO transition to Zack Peckham may lead to strategic shifts affecting operations.
  • Partnership with Daybreak for CPAP alternatives could face product or regulatory challenges.
  • Reliance on December 31 FSA deadline may cause customer dissatisfaction if not managed well.

What makes Health-ecommerce unique

  • Health E Commerce simplifies health benefits shopping with FSA and HSA Store platforms.
  • WellDeserved is the first D2C platform for wellness rewards shopping for employees.
  • Caring Mill line supports charitable causes, enhancing brand reputation and consumer appeal.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Company Match

Paid Parental Leave

Unlimited Paid Time Off

Monthly wellness & internet reimbursements

Professional Development Budget

Mental Health Support

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

1%
PR Newswire
Apr 17th, 2025
Health-E Commerce® Introduces New Online Experience For Individuals Using Flexible Spending Account (Fsa) And Health Savings Account (Hsa) Funds For Prescription Weight Management

The company's growing selection of telehealth services includes prescription weight management medications to support health at FSA Store® and HSA Store®DALLAS, April 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to FSA Store and HSA Store, has introduced a new online shopping experience for consumers who want to use tax-free FSA and HSA funds to achieve and maintain a healthy weight. The new online shopping experience features access to leading prescription weight loss services through Health-E Commerce's telehealth collaborations, and streamlined access to over-the-counter products and devices that support overall health

Health Technology Insights
Apr 4th, 2025
Health-E Commerce Partners with Daybreak for CPAP Alternatives

Health-E Commerce partners with Daybreak for CPAP alternatives.

PRWeb
Mar 26th, 2025
Health-E Commerce(R) Demonstrates Flexible Spending Account (Fsa) And Health Savings Account (Hsa) Tools During Wex Spark Health & Benefits 2025 Conference

We're proud to sponsor the WEX SPARK conference and are eager to meet with benefit solutions providers who – like our Health-E Commerce team – are focused on finding solutions that make benefits easier for HR teams to administer and for individuals and families to enroll in and optimize

PR Newswire
Mar 17th, 2025
Health-E Commerce®, Parent Brand To Fsa Store® And Hsa Store®, Announces Zack Peckham As Ceo

Peckham, who previously served as CFO, succeeds former CEO Preston Farrington, who is retiringDALLAS, March 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to leading e-commerce sites FSA Store and HSA Store, today announced the appointment of Zack Peckham as its new CEO. Peckham, who previously served as CFO for the company, succeeds Preston Farrington, who will enter retirement after serving as CEO since 2020. Peckham joined Health-E Commerce in 2017 as vice president of strategy before becoming CFO in 2022. In addition to FSA Store and HSA Store, the first and still leading online stores that exclusively sell products and telehealth services eligible for purchase with tax-free flexible spending account (FSA) and health savings account (HSA) funds, Health-E Commerce also created its own line of affordable healthcare products called Caring Mill®. Over his tenure with the company, Peckham has been deeply involved in the growth and evolution of the Health-E Commerce family of brands, and the company's position as a source of truth for FSA and HSA eligibility and compliance, and consumer education

Yahoo Finance
Mar 17th, 2025
Health-E Commerce(R), Parent Brand To Fsa Store(R) And Hsa Store(R), Announces Zack Peckham As Ceo

Peckham, who previously served as CFO, succeeds former CEO Preston Farrington, who is retiring DALLAS, March 17, 2025 /PRNewswire/ -- Health-E Commerce, parent brand to leading e-commerce sites FSA Store and HSA Store, today announced the appointment of Zack Peckham as its new CEO. Peckham, who previously served as CFO for the company, succeeds Preston Farrington, who will enter retirement after serving as CEO since 2020. Peckham joined Health-E Commerce in 2017 as vice president of strategy before becoming CFO in 2022. In addition to FSA Store and HSA Store, the first and still leading online stores that exclusively sell products and telehealth services eligible for purchase with tax-free flexible spending account (FSA) and health savings account (HSA) funds, Health-E Commerce also created its own line of affordable healthcare products called Caring Mill®. Over his tenure with the company, Peckham has been deeply involved in the growth and evolution of the Health-E Commerce family of brands, and the company's position as a source of truth for FSA and HSA eligibility and compliance, and consumer education. "I am honored to build on the strong foundation that our team at Health-E Commerce has created, and excited to lead the company into its next chapter of growth," said Peckham