Brand Marketing Coordinator - Account Marketing Coordinator
About the job
- At least three years of prior experience in similar roles within the fashion, fashion goods, or clothing industry.
- A Master's degree, preferably in Marketing, quantitative economics, or Information Technology with a minor in Business.
- C1-level English proficiency.
- Support the Brand Marketing Manager in the development and operational management of the brand toward the target consumer within the assigned scope.
- Coordinate with regions before the season to build the headquarters seasonal marketing plan, collect feedback, and identify local options for inclusion, such as department-store collaborations.
- Share headquarters operational activities during the season and collect information about local actions carried out by the regions.
- Receive brand strategies from the Brand Marketing Manager and go-to-market tactics across available touchpoints, then act in conformity with them and correctly guide conversations with regions.
- Support the Brand Marketing Manager in preparing multi-year, annual, and seasonal marketing plans within the assigned scope.
- Support regions in the operational planning of integrated marketing campaigns in the assigned markets.
- Monitor the operational headquarters seasonal marketing plan, proactively flag potential roadblocks, and suggest solutions.
- Provide analyses of the performance of operational seasonal marketing plans for both headquarters and regions.
- Manage information flows between headquarters and regions regarding marketing-action planning within the assigned scope.
- Collect feedback from regions during both marketing-plan design and seasonal execution.
- Collect local collaboration options identified by the regions.
About the company
Max Mara Fashion Group designs, manufactures, and sells luxury ready-to-wear clothing through its in-house brands, including Max Mara, Sportmax, Marella, and Marina Rinaldi. Its vertically integrated model controls design, production, and distribution to ensure craftsmanship across collections, with products sold via physical stores and e-commerce worldwide. The breadth of its brand portfolio and a longstanding Italian heritage differentiate it from peers by offering diverse yet consistently elegant options with strong customer service. Its goal is to maintain and grow its luxury reputation by balancing traditional craftsmanship with customer-focused retail across many countries.
Company Size
1,001-5,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Reggio nell'Emilia, Italy
Founded
1951
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Simplify's Take
What believers are saying
- Max Mara Le Parfum launched August 2026 across 50-plus markets, widening revenue streams.
- 2026 Milan flagship reopening and Taormina expansion signal continued store investment.
- Max&Co.'s September 2026 campaign and FW26 collections show active brand refresh momentum.
What critics are saying
- San Maurizio workers' 2025 strike and 2026 negotiations expose unresolved labor tensions.
- Piecework-pay allegations threaten brand trust, especially if inspectors confirm contract violations.
- Dependence on fashion's timeless-core positioning risks stagnation if younger buyers skip Max Mara.
What makes Max Mara Fashion Group unique
- 1951 heritage and Italian craftsmanship still anchor Max Mara's luxury positioning.
- Piazza del Liberty flagship and Eva Jospin's Microclima reinforce architectural retail theatre.
- Shiseido's 2024 long-term license extends Max Mara into global fragrance distribution.
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Benefits
- Meal Benefits
- Training Programs