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Lennar

Builds and sells single-family homes across the US

Regional Marketing Field Coordinator

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeAlpharetta, GA, USANo salary listed

About the Job

Requirements

  • A high school diploma or GED is required.
  • A Bachelor of Science or Arts degree or equivalent is preferred.
  • Zero to two years of experience are required.
  • Proven work experience as a Marketing Coordinator is required.
  • Computer skills and competencies are required.
  • Strong organizational and time-management skills are required to manage multiple deadlines across various job types.
  • Knowledge of Microsoft Office applications is required.
  • Excellent communication and interpersonal skills are required to build effective partnerships with internal teams and sales teams.
  • Candidates must be resourceful and solution-oriented.
  • Comfort with digital tools and platforms such as MLS, Canva, and Airtable is required.
  • The ability to travel weekly within the assigned division or market is required.
  • Regular in-person attendance at company communities, job sites, and offices during regular work hours is essential.
  • The role requires the ability to work more than eight hours per day in the confined quarters of a construction trailer; operate a motor vehicle; read plans; climb stairs and ladders; bend, stoop, reach, lift, move, or carry equipment weighing more than 50 pounds; and, occasionally, operate construction equipment.
  • Finger dexterity may be required to operate a computer keyboard and calculator.

Responsibilities

  • Serve as the primary marketing resource for sales leaders and New Home Consultants in the field.
  • Fulfill New Home Consultant requests for flyers and collateral to support sales activity in partnership with regional teams.
  • Support Quick Move-In homes with accurate signage, post and monitor Multiple Listing Service listings, and oversee community photography.
  • Oversee exterior and interior color-selection updates.
  • Coordinate, track, and maintain signage inventory across assigned divisions.
  • Partner with approved signage vendors for installations, removals, and updates.
  • Manage and organize the marketing closet with current branded materials.
  • Plan and execute on-site logistics for local marketing events, including grand openings, broker events, sales promotions, and open-house weekends.
  • Support national and regional campaign rollouts at the local community level.
  • Oversee community launch execution, including Welcome Home Center office setup in partnership with regional and national merchandising teams, Self-Guided Tour installation and removal, and basic office systems.
  • Support regional content teams with requests for photography of homes, models, local areas, testimonials, and lifestyle photography as needed.
  • Act as a liaison between sales, operations, and the regional marketing team to ensure effective execution.

Desired Qualifications

  • Experience in home building, real estate, or consumer-facing industries is a plus.

About the Company

Lennar

Builds and sells single-family homes across the US

Lennar builds and sells single-family homes across the United States and is one of the country's largest homebuilders by deliveries and revenue. Its Everything's Included approach builds popular features into the base price of each home instead of selling upgrades separately, which keeps its floor plans and building materials consistent. Lennar buys land, develops communities and builds homes in markets from Florida and Texas to Colorado and California. It earns most revenue from home sales and adds mortgage, title and closing fees through its financial services arm. The company was founded in 1954 as a local Miami builder and is headquartered in Miami, Florida.

Company size
10,001+
Company stage
IPO
Headquarters
Miami, FL
Founded
1954

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