Waltham, MA

We are hiring a results-oriented full-stack SMB marketer to lead revenue growth efforts, leveraging both new business acquisition and customer expansion tactics to deliver measurable impact. This is an important role within our organization, requiring an entrepreneurial mindset. As the SMB Growth & Expansion Manager, you will collaborate with PLG, E-commerce, Channel, Marketing Operations, Analytics, and Sales teams to develop and execute strategies that balance product-led growth with traditional sales efforts for the SMB segment. You will own a revenue target and be responsible for driving measurable growth to achieve it. You need to be a creative thinker who can identify new opportunities, test hypotheses quickly, and iterate based on data-driven insights.

What You’ll Do:

• Strategy Development: Create and implement marketing strategies to drive new business and revenue growth through upsell/cross-sell opportunities in SMB. 
• Revenue Generation: Design an SMB customer journey that optimizes both new customer acquisition and existing customer expansion, using data-driven insights to optimize performance
• Cross-Functional Collaboration: Partner with PLG, E-commerce, Marketing Operations, Data Strategy, and Sales to ensure SMB Customer Journey is integrated and effective in marketing efforts
• Process Optimization: Work with Marketing Operations and Revenue Operations to enhance marketing processes and workflows
• Data Utilization: Create analytics frameworks and approaches that leverage data insights to refine strategies and measure success

What You Bring:

• 10+ years in marketing with a focus on B2B SaaS, balancing PLG and sales-led approaches
• Strong understanding of new business acquisition strategies and funnel metrics (ie, the Demand Unit Waterfall) 
• Proven ability to collaborate with cross-functional teams, drive revenue, and use data to optimize campaigns
• Data-driven mindset with strong analytical skills
• Excellent communication and stakeholder management abilities
• Bachelor’s degree in Marketing, Business, or related field; MBA preferred

Success Metrics:

• Revenue Targets: Achievement of new business and upsell/cross-sell revenue goals
• Campaign Impact: Effective execution and measurable impact of SMB Campaign and Routing execution
• Collaboration: Successful integration with PLG, E-commerce, Marketing Operations, Data Strategy, and Sales teams

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