P

Prima

Direct-to-consumer online automotive insurance platform

Product Designer

Product DesignPosted on Nov 5
Full-timeMadrid, Spain€30k - €42.5k /yr

About the Job

Requirements

  • A portfolio demonstrating expertise in UX/UI design, design thinking, and creating user flows of varying complexity.
  • Comfort reading analytics dashboards, understanding funnels, and translating data into actions.
  • Proficiency in Figma, including Auto Layout, Variants, Tokens, and Component Libraries, along with knowledge of prototyping and handoff best practices.
  • Awareness of accessibility standards such as WCAG and the ability to design components and patterns that meet those standards.
  • Fluency in English.

Responsibilities

  • Analyze user needs through interviews, workshops, and shadowing sessions with internal teams and end customers.
  • Map workflows and pain points, identifying inefficiencies and opportunities across policy management, support interactions, and underwriting flows.
  • Design clear and intuitive interfaces that simplify complex tasks such as reviewing documentation, managing customer cases, and supporting operational decisions.
  • Create wireframes, interactive prototypes, and mockups to test and validate solutions early with real users.
  • Ensure accessibility and usability by following UX best practices and internal guidelines.
  • Translate usage data and metrics, including error rates, completion times, and frequency of use, into actionable design decisions.

Desired Qualifications

  • Familiarity with A/B testing platforms and experimentation frameworks.
  • Previous experience designing management software and chatbots, and basic knowledge of CRM/customer service tools.
  • Previous experience designing conversion flows.
  • Basic understanding of how design components are implemented in code.

About the Company

Prima

Direct-to-consumer online automotive insurance platform

Prima.it is an Italian insurtech that sells automotive insurance (cars, motorbikes, vans) directly to consumers through an online platform across Europe. Its product works by letting customers purchase and manage policies entirely online, cutting out traditional intermediaries. The company relies on a tech-heavy approach—business intelligence, software frameworks, and development tools—to run everything from pricing to policy management, offering a streamlined, user-friendly experience. What sets Prima apart is its direct-to-consumer model scaled to a large user base (over 4.2 million customers) and a substantial European footprint, supported by €1.3 billion in gross written premiums, all built on a robust internal tech stack. The goal is to provide easy, accessible vehicle insurance to a broad European audience and to grow as a leading insurtech player in the online automotive insurance space.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$118.8M
Headquarters
Milan, Italy
Founded
2014

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