Principal Product Marketing Manager
Posted on 11/30/2023
INACTIVE
Chime

1,001-5,000 employees

Mobile banking & debit cards
Company Overview
Chime's mission is to make financial peace of mind a reality for everyone. The company has created "a new approach to online banking that doesn’t rely on fees, gets you your paycheck up to 2 days early with direct deposit, and helps you grow your savings automatically."
Fintech

Company Stage

Series G

Total Funding

$2.2B

Founded

2012

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

5%

1 year growth

10%

2 year growth

18%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • BS/BA or equivalent experience in Business, Marketing, or related field
  • Minimum of 10+ years leading end-to-end product and performance-driven marketing campaigns
  • Experience at a fast-paced consumer finance or consumer technology brand, particularly in mobile
  • Ability to lead multiple projects simultaneously with competing priorities and deadlines
  • Aligning stakeholders and production teams, minding details, organizing materials and leading and aligning team members.
  • Results-driven, with a passion for using data to build marketing campaigns that solve business problems, drive business performance, and resonate with our member base
  • Out-of-the-box, strategic thinker, ready to get creative and take risks building a consumer brand from ground level
  • A reputation for excellent communications and for bringing cross-functional teams together, working with designers, product managers, compliance, finance, etc.
  • Experience in implementing processes to scale product marketing to succeed in a rapidly growing marketing and product orgs
Responsibilities
  • Lead comprehensive marketing campaigns for new and existing products including: audience definition, product positioning and messaging, launch, and optimization.
  • Partner closely with Marketing Insights and User Research teams to understand members needs and the broader competitive landscape.
  • Influence product strategy and in-product communications through relevant research, product acumen, and effective cross-functional collaboration
  • Take a data-driven approach to campaign strategy focusing investments on the most impactful outcomes and specific critical metrics.
  • Coach and mentor across cross-functional team to support delivery of projects
Desired Qualifications
  • Experience in the challenger-banking space
  • Experience in mobile marketing
  • Experience in scaling product marketing in a rapidly growing organization