Pernod Ricard, créateurs de convivialité

Global producer and distributor of spirits

National Brand Ambassador

Brand & Creative MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedIn-person

About the Job

Responsibilities

Develop and execute a Martell education programme for business-to-business and consumer audiences to support recruitment for Martell and cognac.
Educate the in-market sales team on the brand to build interest and understanding of its qualities, characteristics, and heritage.
Execute a mentoring programme with key trade customers.
Identify target groups of consumers and opinion leaders and conduct tastings and education for them.
Work with local sales and marketing teams to identify potential sales, collaborative intellectual-property or brand opportunities, and other engagement touchpoints for further development.
Build relationships with outlets through customer and trade promotions, bar-staff and internal-staff education, and brand visibility.
Convert target consumers and influencers to the brand through tasting and brand education.
Maintain ongoing relationships with key flagship bars, outlets, and whisky stores.
Represent the brand at key events.
Support the local team with brand visibility, education, and communication where possible.
Support the implementation, tracking, and evaluation of planned trade promotional activity.
Propose, present, and trial new brand initiatives, including international best practices and locally developed initiatives.
Promote brand activities to relevant media and press contacts.
Present the brand to trade and lifestyle press when appropriate opportunities arise.
Update key contacts on events, brand activity, and mentoring sessions, and maintain and build relationships with them.

1. Brand Education & Mentoring

•Develop and execute a Martell education programme with to-B and to-C faces to ensure efficient recruitment for Martell and cognac

•Inspire and educate in-market sales team on the brand to generate interest and a robust understanding of qualities/characteristic/heritage.

•Execute a mentoring programme with key trade customers

•Identify and conduct tastings/education for target groups of consumers / opinion leaders.

•Working with the local sales and marketing teams, identify potential sales, collaborated IP/Brand or other engagement touchpoints, for further development.

•Build relationships with the outlet including customer and trade promotions, bar staff and internal staff education and brand visibility.

•Convert target consumers and influencers to the brand through tasting and brand education.

•Keep an on-going relationship with key flagship bars, outlets & whisky stores.

•Represent the brand at key events.

•Support the local team in the business where possible, with brand visibility, education and communication.

2. Brand Management/Insight

•Support implementation, tracking and evaluation of planned promotional activity in the trade.

•Propose, present and trial new brand initiatives, either international best practice or locally-developed.

•Highlight and promote the brand activities to relevant media/press contacts.

•Present the brand to trade and lifestyle press when/where appropriate opportunities arise.

3. Social Networking

•Update with key events, brand activity and mentoring sessions and maintain and build relationships with key contacts.

Job Posting End Date:

Target Hire Date:

2025-11-17

Target End Date:

About the Company

Pernod Ricard, créateurs de convivialité

Global producer and distributor of spirits

Pernod Ricard is a major player in the alcohol and spirits industry, owning a global portfolio of brands such as Absolut Vodka, Jameson Irish Whiskey, Chivas Regal, Beefeater Gin, Perrier-Jouët Champagne, and more. The company produces and sells a wide range of beverages—from vodka and whiskey to wine and champagne—and distributes them in over 160 countries. Its products work by combining traditional craftsmanship with scalable production and global marketing to position premium drinks for celebrations and everyday gatherings. Pernod Ricard differentiates itself through its extensive, multi-category brand lineup, strong international distribution, and a commitment to sustainability and responsible drinking, along with a focus on digital marketing and premium experiences. The company’s goal is to create conviviality—bringing people together to enjoy good times responsibly while continuing to grow its brands and uphold sustainable practices.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1975

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