Head of Retail Sales Germany
The Vita Coco Company
Head of Retail Sales Germany
The Vita Coco Company
Global producer of coconut water beverages
Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.
As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.
We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.
Our Values:
Reporting to: General Manager DACH
We are looking for an ambitious and commercially driven Head of Retail Sales Germany to lead our retail sales strategy and accelerate growth across the German market.
As a key member of the local team, you will be responsible for driving revenue, market share and profitability while building strong partnerships with Germany's leading retailers. You will lead and develop a high-performing sales organisation and play a critical role in shaping the future of one of the fastest-growing brands within the functional beverage category.
IN A NUTSHELL, YOU WILL BE RESPONSIBLE FOR...
The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.
PREFERRED KNOWLEDGE, SKILLS & EXPERIENCE:
The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.
COCO PERKS (the good stuff):
A NOTE FROM US
We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.
Global producer of coconut water beverages
Vita Coco produces and sells coconut-based beverages and related products. Its main product is coconut water, offered plain and sparkling, along with coconut oil. The products are sourced from coconuts grown in farming communities and minimally processed to maintain natural nutrients. Consumers can buy Vita Coco online, in retail stores, and in supermarkets, making the beverages available globally. Because the company focuses on natural hydration with coconuts, the product works by delivering electrolytes and fluids from coconut water in ready-to-drink formats; the sparkling version provides a fizzy alternative. Vita Coco differentiates itself through a direct sustainability program—the Vita Coco Project—that supports farming communities and helps ensure a steady supply chain, aiming to improve lives for more than a million people. The company's goal is to provide healthy, natural hydration options while promoting responsible sourcing and social impact in coconut farming communities.
Explore more opportunities at The Vita Coco Company