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NoGood

Data-driven growth marketing for brands

Growth Marketing Manager Paid Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 3 years of experience managing advertising spend across Google and Bing.
  • Career experience managing at least seven figures in advertising spend, with a stated minimum range of $1 million to $10 million.
  • Experience presenting reporting structures to communicate advertising performance across platforms and report on ongoing experiments to test.
  • Ability to work toward client key performance indicators.
  • Expertise in coordinating paid, owned, and earned media in search campaigns, including alignment with search engine optimization.
  • Demonstrated thought leadership and deep knowledge of the search landscape.
  • Experience liaising with Analytics to set up conversion tracking and events across search advertising platforms and ensure events are configured and firing correctly.

Responsibilities

  • Craft strategy and manage search engine marketing accounts for several clients across different verticals, potentially including business-to-business software as a service, direct-to-consumer, and healthcare clients.
  • Apply technical knowledge of social platforms, including campaign structure and consolidation, creative testing methodology, audience strategy, and budget allocation and bid strategy selection.
  • Understand clients' products and competitors to launch paid search campaigns that drive period-over-period or year-over-year improvements.
  • Present weekly campaign performance reports, identify what has worked, and recommend new experiments.
  • Advise clients on improving bottom-of-funnel performance and key performance indicators such as cost per lead, cost per sales-qualified lead, return on ad spend, and cost per acquisition.
  • Manage client communications and project management.
  • Provide strategic insight on emerging trends and industry developments affecting paid search.

Desired Qualifications

  • Experience managing advertising spend for a business-to-business software-as-a-service product or a direct-to-consumer brand.
  • Experience with Google Tag Manager and HubSpot.
  • Experience working with branding or creative teams to produce ad copy and creative assets, including Performance Max and Display assets, that align with brand guidelines.

About the Company

NoGood

Data-driven growth marketing for brands

NoGood assembles customized marketing teams to drive rapid growth for iconic brands and fast-growing VC-backed startups. It combines experts across growth, creative, engineering, and data science, who are recruited one by one to fit each client’s needs. The company works by building integrated, cross-disciplinary squads that plan and execute marketing strategies using data-driven methods. This approach differs from traditional agencies by delivering a flexible, tailored team rather than a fixed set of services, with the goal of unlocking rapid growth for its clients.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
New York City, New York
Founded
2017

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