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PRovoke Media names 15 Global Agency of the Year honorees. The 15 firms will be presented with their awards during the Global SABRE Awards ceremony in Chicago on Monday, October 26. One will be named the Best PR Agency in the World for 2026. Paul Holmes 15 Sep 2026 // 8:02AM GMT CHICAGO - Fifteen of the top performing agencies from around the world will receive Global Agency of the Year awards at this year's PRovoke Media Global Summit in Chicago. The trophies will be presented during the Global SABRE Awards ceremony on Monday, October 26. The 15 winners were selected from among 75 agencies that received Agency of the Year trophies in North America, EMEA, the Asia-Pacific and Latin America - and more than 300 profiled by this publication over the past year - as part of PRovoke research that identifies the World's Best Public Relations Agencies. The Global SABRE Awards ceremony in Chicago will celebrate the best from across the entire world of public relations: the 40 best campaigns from around the world will receive our Global SABRE Awards - with a countdown from number 40 to the number one campaign. And one of the 15 Agency of the Year winners will be named as PRovoke Media's Best Agency in the World. The 15 winners are: * Adfactors PR - the leading PR agency in South Asia, noted for both growth and impressive work in the corporate and financial communications sector; * Bully Pulpit International - an Agency of the Year winner in the UK, but recognized in as a premier public affairs specialist in the US and Europe also; * Brands2Life - the UK technology specialist has been a thought leader, and demonstrated strong growth last year in a challenging market; * Edelman - it was a tough financial year for the world's largest public relations agency, but the creative work eared for Global SABREs and it was an Agency of the Year in both Asia and the Middle East; * FGS Global - one of our US Agencies of the Year turned in strong financial performance and also topped the global M&A rankings, handling more high-stakes special situations than any other firm; * Fight or Flight - still smaller than most firms on this list, the B2B specialist punches above it weight and won Agency of the Year honors in both the UK and the US; * Golin - last year's Best Agency in the World is on the list again, a recognition of continued creative excellence and growth in excess of any of its publicly-owned peers; * Hopscotch - an Agency of the Year winner in both continental Europe and Asia, the French agency excels in experiential but has solidified its PR credentials too; * Mad Hat Asia - one of our Asia Agency of the Year winners after a strong year, the South East Asian network is now part of fast-growing Vero; * MSL - a winner in North America and in continental Europe, largely on the back of stellar creative work in both regions; * Real Chemistry - our overall North American Agency of the Year and a winner in Asia, the digitally-driven, healthcare focused firm is now one of the world's top five PR agencies; * Rud Pedersen - based in the Nordics, the corporate and public affairs specialist has built a formidable European network and was one of our European honorees for the second consecutive year; * Ruder Finn - our overall Asia-Pacific Agency of the Year was also awarded in North America, for strong financial performance and thought leadership in AI and beyond; * The Romans - the UK-based creative boutique is now a significant force in the Middle East and developing its US and European presence; * Whyte - the Brussels-based corporate affairs firm was one of our European Agencies of the Year, growing organically and by acquisition and establishing itself as a significant force in new markets. The firms represent a cross-section of the industry, from large publicly-traded multination's to independent boutiques, from North America to Europe to Asia, and from healthcare to consumer marketing to corporate and public affairs - but all outperformed their peers over the past year. Article tags News direct to your inbox The agency playbook. The PR industry's most comprehensive listing of firms from every region and specialty.

Real Chemistry deepens German market expertise with appointment of Dirk Poschenrieder as Managing Director, Germany. August 25, 2026 Senior hire strengthens Real Chemistry's ability to help healthcare clients connect global strategy to nuanced needs for in-market execution LONDON, August 25, 2006 - Real Chemistry, a global leader in AI- and insights-driven healthcare communications, has announced the appointment of Dirk Poschenrieder as Managing Director, Germany, strengthening the company's ability to support healthcare clients in one of Europe's most important and nuanced life sciences markets. The appointment reflects Real Chemistry's continued investment in helping clients navigate the distinct launch, reimbursement, regulatory and stakeholder dynamics of the German healthcare landscape. "As Europe's largest pharmaceutical market, Germany plays a critical role in the success of our clients' regional and global strategies," said Suzanne Jacobs, Head of International Markets at Real Chemistry. "Our clients need partners with integrated global capabilities who understand the nuances of the local market and can connect those insights across regions for improved outcomes. Dirk brings exactly that combination of strategic leadership, commercial expertise and deep understanding of the German healthcare landscape." In his new role, Poschenrieder will lead Real Chemistry's growth and client delivery in Germany, partnering with clients to ensure business, communications and engagement strategies are grounded in local expertise while leveraging connections to Real Chemistry's global network and integrated capabilities. Poschenrieder brings 25 years' experience across healthcare marketing, communications and business development. He joins Real Chemistry after serving as Managing Director of Publicis Health Germany. His experience also includes eight years as Managing Director at Havas Health Network in Germany and client-side roles at Johnson & Johnson Innovative Medicine, Sony and Deutsche Post DHL. "What attracted me to Real Chemistry is the company's uniquely integrated approach to solving client challenges," said Dirk Poschenrieder, Managing Director, Germany at Real Chemistry. "In today's environment, healthcare and life sciences organizations need partners who can bring together the right expertise across communications and marketing, insights and analytics, and technology and AI to address increasingly complex business needs. Real Chemistry's model enables exceptional teams to organize themselves around client challenges, instead of operational silos, and I'm excited to work alongside our talented colleagues to help clients succeed in Germany and across Europe." Poschenrieder's appointment marks the latest step in Real Chemistry's global growth strategy, following the company's recent acquisition of Singapore-based Spurwing Communications, establishing its first Asia Pacific strategic hub. About Real Chemistry: 25 Years of Future-Focused Healthcare Celebrating its 25th anniversary this year, Real Chemistry is a tier-one commercialization partner to the world's most innovative life sciences and healthcare companies. As a leading provider of AI-powered audience analytics and insights, Real Chemistry helps the healthcare industry better understand, reach and engage critical audiences to improve the healthcare experience for all. Anchored by a culture of innovation and creativity, Real Chemistry's 2,400+ global experts across life sciences, marketing communications and technology are singularly focused on navigating the complexities of bringing scientific advances to market - and to the people who need them most. Real Chemistry's brand portfolio includes 21GRAMS, a highly awarded creative agency, and starpower, a celebrity and influencer practice. Today, Real Chemistry operates through offices across North America, Europe, the Middle East and Asia Pacific, complemented by a strategic partner network in Latin America and Africa - enabling the company to support clients wherever they operate.

mea Platform appoints Robin Tolla as chief human resources officer. mea Platform has appointed Robin Tolla (pictured) as chief human resources officer, with the former Axa XL human resources executive joining the insurance-focused artificial intelligence company to lead its global people strategy as it continues to expand across Europe, Asia and the Americas. Tolla brings more than 30 years of human resources leadership experience, including more than 15 years in the insurance and technology sectors. Her expertise spans people strategy, organisational design and merger and acquisition integration. Her appointment follows a period of rapid recruitment at mea, with the company adding employees across engineering, product, client delivery and client solutions. The company said Tolla will help support its continued growth and product development. Before joining mea, Tolla was co-chief people officer at healthcare communications and technology company Real Chemistry. Earlier, she spent seven years at XL Group, later Axa XL, where she held a series of senior HR leadership roles, including vice president of HR supporting the chief operating officer of the combined XL Catlin business. During her tenure, she led HR integration work across major acquisitions and helped design operating models for the Axa XL integration. Martin Henley, chief executive officer of mea, said: "Throughout her career in the insurance and technology industries, Robin has designed operating models and led M&A integrations inside the exact environments we now serve. Time and time again, she has showcased her ability to build organisations that absorb fast growth and turn it into business performance. That insurance pedigree, combined with her operational discipline, is precisely what mea needs at this stage." Tolla said: "The best insurance operators have always known that people are what make the difference, and that has not changed with AI; it has only raised the stakes. mea has built technology that owns the repeatable work and elevates talented people to the decisions that matter. Shaping the culture and organisation behind the company reimagining insurance operations is something I am honoured to be a part of." Editor's picks. Re/insurance 12 June 2026 Re/insurance 5 June 2026 Re/insurance 5 June 2026 Re/insurance 4 June 2026 Re/insurance 1 June 2026 Re/insurance 29 May 2026